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Just my opinion, but I thought the ad campaign over the past month to be terrible

Posted by: Dales on Jun 28, 12:58 in response to Antibody's post WHDWN had more than twice the production and marketing...

It just made the movie seem like it was going to have way too many scenes working hard for laughs. Too hard.

BO: Early grosses put THE HEAT on pace for $45M this weekend and WHITE HOUSE DOWN at $27M. Oleg Max Jun 28, 12:32

That would be less than OLYHF. : ( sad trombone) {nm} Antibody Jun 28, 12:36

yeah, it would be... how about that... WHDWN was always are higher profile movie in my mind... maybe its too early still {nm} Oleg Max Jun 28, 12:42

WHDWN had more than twice the production and marketing budget. {nm} Antibody Jun 28, 12:44

that, plus REMME involvement... I guess people thought they've already seen that movie earlier in the year. {nm} Oleg Max Jun 28, 12:50

Just my opinion, but I thought the ad campaign over the past month to be terrible Dales Jun 28, 12:58

Agreed, its a campaign for a comedy. {nm} DTravel Jun 28, 18:05

LAT goes lower... has WHITE HOUSE DOWN only at $25m medusa Jun 28, 12:44

The Heat, on the other hand, could be headed for a $45m weekend. (when did he start tweeting box office #s?) Antibody Jun 28, 12:45

He does occasionally iirc {nm} medusa Jun 28, 12:47

Melissa McCarthy is about to start REALLY getting paid. she's gonna have two $100M films in less than 6 months... lobogotti Jun 28, 12:46

NO! I don't want theat to do that well. :( {nm} grammar Jun 28, 12:47

middies #'s threw you off, didn't they? {nm} Oleg Max Jun 28, 12:51

Not solely. It was more tatoufan's post with Melissa McC's BO's. :( Talking to a bunch of friends last night I had the feel that THEAT was grammar Jun 28, 13:39

Im in the same league.... was long all along until the middies and tatoufan post... the good thing is that i only did it on my YTD port {nm} gogreenytd Jun 28, 14:14

Let's beat on him. mysti HSX Jun 28, 14:29

My problem with WHDWN is that it looks to much like OLYHF. I didn't see OLYHF at all, but previews made them look similar. Quickslver99 Jun 28, 13:11

My problem is Jamie Fox as the president {nm} lapuckfan Jun 28, 13:41

Yeah that is a problem as well. I think you need a serious person as the president not a funny one, IMO. {nm} Quickslver99 Jun 28, 14:04

yes, I agree - not presidential at all {nm} daveart Jun 28, 16:25

well, maybe this will be the end of copycat movies...or at least copycats within the same year...lol {nm} tealfan Jun 28, 13:21

wow. some of you made some killer dough, whitehouse was at 121H$ this week. EEK {nm} adrenalin112 Jun 28, 14:13

Very nice! {nm} thatpj Jun 28, 14:32





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