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Agreed, its a campaign for a comedy. {nm}
BO: Early grosses put THE HEAT on pace for $45M this weekend and WHITE HOUSE DOWN at $27M. Jun 28, 12:32
That would be less than OLYHF. : ( sad trombone) {nm} Jun 28, 12:36
yeah, it would be... how about that... WHDWN was always are higher profile movie in my mind... maybe its too early still {nm} Jun 28, 12:42
WHDWN had more than twice the production and marketing budget. {nm} Jun 28, 12:44
that, plus REMME involvement... I guess people thought they've already seen that movie earlier in the year. {nm} Jun 28, 12:50
Just my opinion, but I thought the ad campaign over the past month to be terrible Jun 28, 12:58
Agreed, its a campaign for a comedy. Jun 28, 18:05
LAT goes lower... has WHITE HOUSE DOWN only at $25m Jun 28, 12:44
The Heat, on the other hand, could be headed for a $45m weekend. (when did he start tweeting box office #s?) Jun 28, 12:45
He does occasionally iirc {nm} Jun 28, 12:47
Melissa McCarthy is about to start REALLY getting paid. she's gonna have two $100M films in less than 6 months... Jun 28, 12:46
NO! I don't want theat to do that well. :( {nm} Jun 28, 12:47
middies #'s threw you off, didn't they? {nm} Jun 28, 12:51
Let's beat on him. Jun 28, 14:29
My problem with WHDWN is that it looks to much like OLYHF. I didn't see OLYHF at all, but previews made them look similar. Jun 28, 13:11
My problem is Jamie Fox as the president {nm} Jun 28, 13:41
Yeah that is a problem as well. I think you need a serious person as the president not a funny one, IMO. {nm} Jun 28, 14:04
yes, I agree - not presidential at all {nm} Jun 28, 16:25
well, maybe this will be the end of copycat movies...or at least copycats within the same year...lol {nm} Jun 28, 13:21
wow. some of you made some killer dough, whitehouse was at 121H$ this week. EEK {nm} Jun 28, 14:13
Very nice! {nm} Jun 28, 14:32
