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Paul, to answer your question, yes, people are chatting en masse about ININC on Twitter--mainly confined to Hispanics, but this film . . .
Is still gaining traction amongst demos outside of its target (African-Americans, Whites, even the Indian community), here are just some of the stories (be sure to read comments to get a better picture of my pithy comment) that kinda makes my point for me:
http://abcnews.go.com/ABC_Univision/eugenio-derbez-offers-insight-success-instructions-included/story?id=20181100
From Vulture:
http://www.vulture.com/2013/09/box-office-explained-instructions-not-included.html
This is also why box office reporting is so vital to a film's success after the first week. The rule is the film makes a big splash opening weekend and then declines from there. The exception, are movies like Blair Witch, Paranormal Activity, A Fish Called Wanda, and even Shrek to some extent, which had WOM boosts after week 1.
With ININC, it started from inside the Hispanic community, then began to work its way outward. Now other demographics are beginning to discover this small movie, who wouldn't have otherwise gave it a second thought, and over the next few weeks, as you see the buzz spread (if you don't have your head in the sand), you'll see ININC's box office act correspondingly. I'm NOT talking out of my ass, not on ININC. It's a budding pattern that I would hope was clearly identifiable, and I apologize if that wasn't made clear in my original post on ININC's box office prospects. I have to trust that you guys are intuitive in picking up on these things sometimes.
Thoughts on ININC future? Sep 08, 10:56
How many weeks til delist? {nm} Sep 08, 11:06
Standard four weekends once it adjusts as wide release, ie 3 more after this one {nm} Sep 08, 11:16
Note that it was in slightly more than 2x the theaters this weekend vs last, but is projected to pull in only 3% more Fri-Sun. Sep 08, 12:46
I think that if we consider mulltiples vs price, we might be able to draw our conclusions based on our opinions. Sep 08, 13:30
Agreed. "Can it do better than a 3.0 multiple?" is the question. -nm Sep 08, 20:09
Eva Longoria is using Lobo's Limo & Butler to shuttle them to and from the Theatre. {nm} Sep 09, 14:02
Paul, to answer your question, yes, people are chatting en masse about ININC on Twitter--mainly confined to Hispanics, but this film . . . Sep 09, 19:43