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ININC doesn't seem to be holding up too well during the week this week. Monday's drop from Sunday was 81.8% while most others were between

Posted by: Paul2k on Sep 11, 12:42

65 and 70% range. Tuesday's drop from Monday was 11.7% while everything else was up at least 16%.

BO speculated about Monday's drop, figuring ININC was performing more like a family movie which is stronger on the weekends and weaker during the weekdays now that school is in session. This effect can be seen by Planes and One Direction both experiencing larger Sun-Mon drops of 85 and 87 percent. However, both of those movies had positive rebounds Mon-Tue of 19 and 48 percent, respectively.

What to make of this? I dunno. We'll have to see if there are expansion plans for ININC, and then see if it does indeed spread its legs outside of the Hispanic community.

http://boxofficemojo.com/daily/chart/?sortdate=2013-09-10&p=.htm

ININC doesn't seem to be holding up too well during the week this week. Monday's drop from Sunday was 81.8% while most others were between Paul2k Sep 11, 12:42

I did a delist scenario on it this morning with modest weekday holds and 25% weekend drops. lobogotti Sep 11, 12:47

I just realized that I typed "spread its legs" about the movie's future. That was TOTALLY an accident, I swear! {nm} Paul2k Sep 11, 12:49

I am going STV for that. {nm} Paul2k Sep 11, 12:50

You've been Weinsteined! {nm} DTravel Sep 11, 13:17

is there any evidence so far its reached a mainstream (non hispanic) audience? {nm} Moviesnob Sep 11, 13:00

eallensbp apparently has some evidence hidden somewhere. ;) {nm} Paul2k Sep 11, 13:15

I think the interesting question from a distribution standpoint is how wide do you need to go to fully exploit the Hispanic audience Moviesnob Sep 11, 13:22

and interesting that this is really a first of it's kind. {nm} lobogotti Sep 11, 13:45

i wouldn't call it first, just most successful {nm} Moviesnob Sep 11, 14:00

meaning the success of this magnitude for the market is the first of it's kind. but I don;t have anything else to compare it too really. {nm} lobogotti Sep 11, 14:16

Derbez offers some comparison films: Life Is Beautiful, Amelie, Little Miss Sunshine... Antibody Sep 11, 17:30

but is there a Hispanic film that has ever broke out? {nm} lobogotti Sep 11, 18:43