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I meant for movies in general. Does tracking usually increase as the release date gets closer?

Posted by: MattW (a.k.a del_RGV_MattW) on Mar 12, 12:35 in response to Dorfman's post We dont know what later tracking for this is yet. lol

Especially for movies with big marketing budgets like this one

THR: [FAST7] early tracking 110-115 Oleg Max Mar 12, 07:49

Is it normal for early tracking to be lower than later tracking? Seems that way but I'm not sure if I'm seeing what I want to see. {nm} MattW Mar 12, 08:57

We dont know what later tracking for this is yet. lol {nm} Dorfman Mar 12, 10:21

I meant for movies in general. Does tracking usually increase as the release date gets closer? MattW Mar 12, 12:35

No, it definitely varies...I seem to recall the tracking being really high at first for Red Riding Hood for example... GMov Mar 12, 13:23

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