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Netflix puts it into the mandatory amount of theaters for award qualification, then quickly releases the film on Netflix for all to see
and have access to.
They can highly promote it within Netflix to Netflix customers,
and eventually more people (voters) end up seeing the Netflix film
than a film released in a handful of theaters in LA/NYC for a few weeks.
DL: Netflix picks up Step Sisters Nov 09, 10:57
DL: Netflix has acquired worldwide rights to Step Sisters [STPSS] Nov 09, 11:08
In the article: "No theatrical release is planned." {nm} Nov 09, 11:13
as per Netflix's general policy {nm} Nov 09, 11:17
Not too long ago they picked up another film Nov 09, 11:21
Which one? There hasn't been a Netflix film released in theaters first. {nm} Nov 09, 11:23
I was just looking and now can't find it. I may be working off old info Nov 09, 11:25
Those are simultaenous day-n-date. {nm} Nov 09, 11:28
they should give Mudbound an awards-season release but i probably won't {nm} Nov 09, 11:27
It's playing in four theaters in la {nm} Nov 09, 12:09
which is great for me but not gonna get it done for a serious Oscar campaign (which it sounds like it deserves) {nm} Nov 09, 12:11
I 100% agree but they have gotten movies (docs) nominated with less {nm} Nov 09, 12:18
Do you think that releasing in this manner will HELP with the Oscar consideration? {nm} Nov 09, 13:13
No I don't {nm} Nov 09, 13:17
Netflix puts it into the mandatory amount of theaters for award qualification, then quickly releases the film on Netflix for all to see Nov 09, 14:24
hasn't worked yet. Amazon did far better with Manchester By The Sea going the traditional platform release {nm} Nov 09, 14:35