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With Digital you in theory can go nuts and show 30 screens of Avengers and go 24/7 But there are limitations with competitive product

Posted by: notfabio on Apr 04, 09:15 in response to fourstars' post Wouldn't they just give it an additional screen if there...

Competitive studios have rental agreements, that they can penalize/refuse to book any future films at a theatre or chain of theatres if they discover you have dropped their film to play Avengers.

 

So it tends to be a loosey-goosey, what can a theatre get away with situation, running one matinee and one evening showtime and the rest Avengers...etc. Fiddle with non-major studio bookings/indies.

 

 

 

 

 

THR and V: [AVNG4] tracking $200 million to $250 million Antibody Apr 04, 08:25

DL: some analysts north of $260M, $300M isn’t out of the realm of possibility. Antibody Apr 04, 08:27

Why wouldn’t all analysts say north of 260? {nm} islndr Apr 04, 08:41

We just saw AIW pull in a 257M OW only a year ago (4474 screens) after tracking 200+... 260 seems more probable than possible to me. {nm} tatoufan Apr 04, 08:49

fwiw per THR, AVNG4's running time means one fewer showing a day on any given screen. Antibody Apr 04, 08:58

Wouldn't they just give it an additional screen if there are sell outs or just condense non-sell out shows into sell outs? {nm} fourstars Apr 04, 09:02

With Digital you in theory can go nuts and show 30 screens of Avengers and go 24/7 But there are limitations with competitive product notfabio Apr 04, 09:15

I hope the extra 26 minutes doesn't stop AVNG from setting another OW record. tatoufan Apr 04, 09:41

26 minutes x 4 showings is nearly two hours. That's one extra showing gone. {nm} Antibody Apr 04, 09:44

If demand is there they can start shows earlier and go later each day, but also if demand is there then each showtimes will fill up more. {nm} MattW Apr 04, 10:43

that takes me back...was it STAR7 when they were showing late night and early morning showings? {nm} tealfan Apr 04, 22:17

Yeah, may not set the record now. If that holds {nm} VictorY Apr 04, 09:03

toxic masculinity will sink it {nm} professor zovek Apr 04, 09:21

Read the article. Last one was tracking 185-225 but did 257. This one is outtracking that {nm} islndr Apr 04, 09:22

(180) {nm} islndr Apr 04, 09:23

$300M opening weekend is just a matter of time, and a short amount of time at that. History & inflation almost guarantee it. Decoman Apr 04, 10:33





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