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Ha! Where are the SW toys and merch today? TLJ helped kill ToysRUs, the SW section in big box stores is a fraction of before Dis..

Posted by: Math is for everyone (a.k.a Baron_Darcon2017) on May 05, 18:50 in response to Rishoutfield's post a shame the new movies didn't sell any video, clothing or...

https://cosmicbook.news/disney-confirms-star-wars-galaxys-edge-suffering

Disney Can No Longer Deny That ‘Star Wars’ is a Damaged Franchise

https://d-rezzed.clownfishtv.com/disney-star-wars-galaxys-edge-decline/

Led to layoffs at Hasbro.

"What should also be noted in the report is Disney is placing blame specifically on Star Wars for the numbers dropping for their Consumer Products division."

https://cosmicbook.news/star-wars-marvel-sales-drop-disney

 

 

Diamond Toys

"I will say from what we have seen, the sales on the products from 7 & 8 were not too strong. "


"The overall demand for busts and SW products is not what it was 10 or even 5 years ago."

https://bleedingfool.com/blogs/diamond-toys-president-says-no-demand-for-new-star-wars-characters/

 

In 2015 and 2016 $700 million in SW sales,(sales not profits)  but by 2019 to 2020 Disney product line for Rise of Skywalker was barely there.... no Hasbro dedicated TRoS lines.. had to mix in OT and PT in their runs.

https://wdwnt.com/2018/01/plummeting-star-wars-merchandise-sales-indicate-consumer-fatigue-brand/

 

I used to see SW sections 30 feet long a whole aisle .... now it's 4 feet, a tiny fraction of pre Disney..

When the Disney financial reports in August the decline will be stark, beerbug had a huge affect but sales were still down.

 

 





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