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Christmas Eve PSA: The last time Christmas Eve fell on a Friday night...

Posted by: TheWeekendWarrior on Dec 24, 16:14

Which was the year that Little Fockers and True Grit opened on the Weds before (2010) ... the internal mults ranged from 4.2 (Narnia 3) to 6.2 (Little Fockers), so when numbers come in tomorrow morning (on Santa's sleigh, of course), don't just assume that they'll have the usual 2.3 to 3x mults... cause they won't. Christmas Eve is slow and as someone else mentioned, theaters close early but Saturday/Sunday can be busy as hell... I'd just assume that all mults will be around 5X give or take...probably lower for King's Man, Matrix, and bigger for Sing 2. I assume we'll also have some Friday preview numbers for Jordan and American Underdog? Who knows? 





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