They're *still* describing it with marketing buzzwords instead of a logline. {nm} Sep 06, 10:46
Making sure the Amazon corporate synergy is aligned with reveals (and avoiding rivals pushing out cheap knock-off Christmas movies) maybe? Sep 06, 10:59
marketing matters (after you've made the movie) {nm} Sep 06, 11:19
That last point for sure. {nm} Sep 06, 11:27