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marketing matters (after you've made the movie) {nm}

Posted by: raccacoonie (a.k.a mickpix) on Sep 06, 11:19 in response to Jay_Beezy's post Point is this is the problem with studio executive...

DL: Kiernan Shipka has joined Amazon/Dwayne Johnson's RED ONE (she ankled Berlin Nobody which began production today for this apparently) Notfabio Sep 06, 10:38

They're *still* describing it with marketing buzzwords instead of a logline. {nm} Jay_Beezy Sep 06, 10:46

Making sure the Amazon corporate synergy is aligned with reveals (and avoiding rivals pushing out cheap knock-off Christmas movies) maybe? Notfabio Sep 06, 10:59

Point is this is the problem with studio executive thinking: Pandering to marketing buzzwords is more important than storytelling to them. {nm} Jay_Beezy Sep 06, 11:03

marketing matters (after you've made the movie) raccacoonie Sep 06, 11:19

That last point for sure. {nm} Jay_Beezy Sep 06, 11:27

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