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and i know this genie is long out of the bottle but so much seems to ultimately boil down to giving marketing all the power driving creative

Posted by: donny blaze (a.k.a mickpix) on Dec 01, 13:37 in response to notfabio's post Someone presumably wants Christine McCarthy out as CFO as...

it's bass ackwards, y'all

WSJ: Disney had hired consulting firm McKinsey & Co prior to Chapek exit, their ideas pissed off the Top Film & TV execs big-time. notfabio Dec 01, 13:26

They wanted to remove all marketing/publicity spend decisions from Film & TV execs, basically giving them almost no power at all. {nm} notfabio Dec 01, 13:27

easiest fix of all: stop hiring McKinsey to tell your company anything {nm} donny blaze Dec 01, 13:31

Someone presumably wants Christine McCarthy out as CFO as she basically gets blamed for it, but Chapek signed off on it. {nm} notfabio Dec 01, 13:34

and i know this genie is long out of the bottle but so much seems to ultimately boil down to giving marketing all the power driving creative donny blaze Dec 01, 13:37

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