https://deadline.com/2023/05/david-zaslav-streamers-max-bundle-1235371789/#comment-3735335
“It seems very clear that if we were to package this great product that we have with others, we would wake up tomorrow, and in each market, if we are the number one, or two, or three product, if we were marketing with the number two or three for a specific price it would be great for consumers. It would probably reduce churn. We would [all] be marketing one product. And it would provide a meaningful consumer experience. . . .
“We could do it — the content owners in markets or, more broadly, across regions, could do it. Whether we do it this year or in three years. I think something like this will eventually happen. “If we don’t do it to ourselves, I think it will be done to us. It will be Amazon who does it, or Apple who does it, or Roku who does it” They’ve already started”