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As someone who used to receive tracking and spent a lot of time analyzing it...

Posted by: TheWeekendWarrior on Jun 05, 12:32 in response to MattW's post Presales did better than tracking for spider verse 2. Yet...

I feel that a lot of what the trades are doing is just getting thoughts on the data from some other party, possibly not even the person writing the article, rather than analyzing the data themselves. I don't know this for a fact but I do know that at least the tracking I used to get (including for a while from Box Office Pro), you have to weigh some of the factors like a sequel getting higher awareness just by being a sequel and kids movies not really being trackable because you're dealing with an audience is not the one answering the polls for data.





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The Social Reckoning (SOCI2) 149999 34.27 (-0.39)          Other Mommy (IATHS) 149999 60.68 (-0.10)          Obey (OBEY) 1 17.26 (-0.74)          How to Train Your Dragon 2 (HTTY2) 6648 209.22 (+0.02)          Backrooms 2 (BACR2) 12671 120.35 (-0.26)          Days of Thunder 2 (DTHU2) 131 113.80 (0.00)          Scream 8 (SCRM8) 5 48.00 (0.00)          Treasure Island (TISLN) 12425 75.62 (+0.10)          Star Wars: Episode X (STRW1) 1 116.95 (0.00)          Rode to Ruin (RODTR) 150000 12.76 (+1.10)          Rode to Ruin (RODTR) 150000 12.76 (+1.10)          Monkey Quest (MNKYQ) 150000 17.69 (+0.97)          Monkey Quest (MNKYQ) 150000 17.69 (+0.97)          Wife and Dog (WIFDG) 150000 14.27 (-0.71)          Wife and Dog (WIFDG) 150000 14.27 (-0.71)          The Rescue (RSCUE) 150000 29.64 (+1.28)          The Rescue (RSCUE) 150000 29.64 (+1.28)          Ebenezer (EBNZR) 150000 114.98 (-0.97)          Monkey Quest (MNKYQ) 149000 17.69 (+0.97)          Hal (HALD) 40000 6.46 (+0.64)          King Conan (CONA2) 47000 62.40 (-0.39)          Sense and Sensibility (SNSNS) 79000 18.49 (+0.16)          Ebenezer (EBNZR) 150000 114.98 (-0.97)          Old Friends New Friends (OFNF) 150000 11.56 (+1.28)          Old Friends New Friends (OFNF) 149000 11.56 (+1.28)          Backrooms 2 (BACR2) 50000 120.35 (-0.26)          Jurassic World sequel (JURA8) 150000 237.94 (+0.66)          Fast Forever (FAF11) 25000 146.54 (-0.69)          Backrooms 2 (BACR2) 75000 120.35 (-0.26)          Treasure Island (TISLN) 900 75.62 (+0.10)          Best Pancakes in the County (BPITC) 150000 1.01 (+0.01)          Bluey the Movie (BLUEY) 900 153.12 (-0.11)          Matt Reeves (MREEV) 25000 173.48 (+0.50)          Ebenezer (EBNZR) 140000 114.98 (-0.97)          Clayface (CLAYF) 97 60.97 (-0.05)          Obey (OBEY) 150000 17.26 (-0.74)          Wife and Dog (WIFDG) 150000 14.27 (-0.71)          Wife and Dog (WIFDG) 150000 14.27 (-0.71)          One Italian Summer (1ITAS) 60000 31.82 (-0.10)          King Conan (CONA2) 190 62.40 (-0.39)          Rode to Ruin (RODTR) 20000 12.76 (+1.10)          Old Friends New Friends (OFNF) 25000 11.56 (+1.28)          The Animal Fund (ZOO) 250 65.34 (+0.02)          The Horror Fund X (SPOOK) 500 55.22 (+0.03)          Spider-Man: Brand New Day $855M (SPID9.BW) 500 18.44 (0.00)          The Social Reckoning H$20 Put (SOCI2.PU) 300 4.52 (+0.03)          Avengers: Doomsday (AVNG5) 200 662.51 (0.00)          La Bola Negra (LBNEG) 200 3.94 (+0.23)          Monkey Quest (MNKYQ) 200 17.69 (+0.97)          Obey (OBEY) 296 17.26 (-0.74)