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How do you lose money in theatrical if you make money overall?

Posted by: Moviesnob on Aug 02, 12:44 in response to notfabio's post THR: ELEMENTAL crossed 400 million on Tuesday WW. Should...

It all goes to the same place

THR: ELEMENTAL crossed 400 million on Tuesday WW. Should turn profit in ancillary and probably just a small loss in theatrical. notfabio Aug 02, 12:39

How do you lose money in theatrical if you make money overall? Moviesnob Aug 02, 12:44

I'd take it, box office is known vs budget, vs ancillary which is a mix of reported/not-reported revenue streams and sometimes a guess? {nm} notfabio Aug 02, 12:56

Presuming you can trust the budget and promotional spend # and studio isn't being creative with accounting to show a loss. {nm} notfabio Aug 02, 12:58

it's no Good Dinosaur {nm} my mate paul Aug 02, 12:54

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