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I figure they projected a bump if cast promoted it was less than it would cost in extra marketing/holding costs to 2024.
The last one only opened to $15.8 million. Yeah, Stallone's career is arguably in a better place with Tulsa King being a hit, but
even very charitably pegging $5-10 million more, the additional costs would have eaten that up.
Variety: EXPENDABLES 4 could have used a SAG-AFTRA promotional waiver, only $15 million opening weekend expected. Sep 20, 10:12
Shawn at Box Office Pro going even lower with $11.7 million Sep 20, 10:44
I figure they projected a bump if cast promoted it was less than it would cost in extra marketing/holding costs to 2024. Sep 20, 11:01
Where does it say they could've used waiver and didn't? {nm} Sep 20, 11:14
15.8M was what the last one did with press, so 15M is great. {nm} Sep 20, 11:36
DL: $15M-$17M. Sep 20, 11:59
One thing going for it is it's rated R again like the frst two films. {nm} Sep 20, 12:37
I haven't seen it, nor do I think I will, but MEG2 was probably helped by being PG-13. {nm} Sep 20, 12:41