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That pattern isn't rare in real tracking
It's fairly common for definite interest to drop a little as awareness increases. Why? Because you're broadening to non-core audiences who are less likely to be interested in the movie.
The Quorum’s DUNE: PART TWO data had always seemed suspiciously soft to me up until this recent boost. The numbers now are where I more or less always expected them to be.
Q: DUNE2 Awareness/Interest are climbing from two weeks ago (the popcorn bucket worked!) Feb 08, 08:02
I'm shocked that awareness for a movie is increasing as the release date nears. Shocked! Feb 08, 08:29
interesting. Wonder what explains the late drop in interest in the 2 comps? {nm} Feb 08, 08:58
That pattern isn't rare in real tracking Feb 08, 09:04
why wouldn't they use BATMAN (what theaters are comping their presales to). This is a rhetorical question {nm} Feb 08, 09:53