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THE ENTERTAINMENT MARKET
WHERE THE CRAWDADS SING = 23.4 million first 24 hours. 17.3 million OW. Think we have a big sleeper opener (at least) {nm}
DL: IT ENDS WITH US trailer debut did 128 million viewers its first 24 hours vs 112.9 for WICKED May 22, 12:19
Other comps it beat BARBIE 101.6, TAYLOR SWIFT 96.2, THE MARVELS 90.6 (which was low for a Marvel film) {nm} May 22, 12:22
WHERE THE CRAWDADS SING = 23.4 million first 24 hours. 17.3 million OW. Think we have a big sleeper opener (at least) May 22, 12:26
No one had it in their Pick 7 (if it truly goes bonkers) May 22, 12:28
Completely agree. That's a huge trailer number. This will be an interesting one to follow {nm} May 22, 12:29
Could be inflated by Swifties May 22, 13:16
Could be, but it outdid Taylor Swift trailer views too. {nm} May 22, 15:34
Even the official Sony X account is pumping the trailer views piece May 22, 15:25
that weren't {nm} May 22, 16:42