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You're talking about an historically front-loaded movie here to the point it's opening weekend didn't match it's opening day

Posted by: JoeMetz on Jul 10, 07:05 in response to headcrush's post The second Saturdays for those were Thanksgiving weekend....

At some point, rationalizing what days mean is ignoring the elephant in the room.  This is a declining rapidly property...it is not on any normal rules.  Treating it as anything similar to a normal movie is just asking for trouble. 

DHD: DESME on track for $55-60m weekend???? Rolling_Thunder Jul 09, 20:58

She just changed PRED3 to 30M weekend.. ouch.. {nm} karspov Jul 09, 22:33

Well, I hope she's high on DESME... $55 million would need $19 million today (a far cry from the $7.5 mil reported) {nm} secretstalker Jul 09, 22:36

7.5M from the "matinees", 22M for Friday, so probably a lot more than 55... {nm} OdysseusG Jul 09, 22:55

Mason is saying 21 million {nm} secretstalker Jul 09, 22:58

Here's a link to MASE... considering that it's not even midnight on the West Coast, it may be better to wait until real #s in the morn secretstalker Jul 09, 23:01

yap.. now its back to 23M weekend for PRED3.. we had better wait for official Friday figures .. ;-) {nm} karspov Jul 09, 23:09

pop into ticker {nm} H-Mogul Jul 09, 23:42

Even at 21 for a 60M weekend is only a 2.85 internal multiplier. 22 isn't much different then 21, gives a 2.73 IM. {nm} H-Mogul Jul 09, 23:42

On the one hand, you're right, because it's summer and no school on Friday, etc... on the other hand, it is summer... secretstalker Jul 10, 04:16

I think they are pretty much blowing smoke up our ***** with those TWLI3 numbers. None of the previous TWLIT movies had an H-Mogul Jul 09, 23:34

The second Saturdays for those were Thanksgiving weekend. Most movies fall or are flat that day. {nm} headcrush Jul 10, 00:22

You're talking about an historically front-loaded movie here to the point it's opening weekend didn't match it's opening day JoeMetz Jul 10, 07:05

Of course the Twilights are hyperfrontloaded, I'm talking about Sat after Thanksgiving only headcrush Jul 10, 07:31

Guess all the advertising paid off MiyazakiFan Jul 09, 23:53

I like the way these numbers are looking! {nm} BelizeIt Jul 09, 23:56

Me too !! ;-) {nm} karspov Jul 10, 00:05

The Friday est for TOYS3 makes it ARB with 2 days to go. {nm} H-Mogul Jul 10, 00:00

Looking at around 339 delist with those numbers. Helps deflect from my DESME short. :( {nm} hawkfanatic2 Jul 10, 00:04

Ehr... *cough cough* I was "only" 45k short on DESME.... Forgot to go in and max it before halt...... "ooh lucky me" {nm} Facto Jul 10, 00:10

Never go against the rule, I learned my lesson with Grown Ups. {nm} Mattrek Jul 10, 01:57

Not good numbers for BENDR. {nm} H-Mogul Jul 10, 00:23

Ignor. :) {nm} H-Mogul Jul 10, 00:38

Why oh why can't I never get this right, it's starting to really bug me off. Should have trusted my gut. {nm} Skauge Jul 10, 00:23

You could also just give up your gut, and go with what lester and xiayun do, instead - chances are you'll be better off, on average :-)) {nm} Facto Jul 10, 00:33





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