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The real magic
The magic of this process is finding the movie that will have word of mouth propel it forward, or finding the movie that people will go see again.
What's the assumed multiplier for 4 weeks in release? May 26, 10:01
if memory serves...2.7 for regular weekend openers...2.2 for 4 day weekends? {nm} May 26, 10:07
Thank you !! (nm) May 26, 10:29
Roughly. Of course it varies... {nm} May 26, 11:07
While 2.7 was what HSX used, I recall that it was reliabily optomistic. . . May 26, 12:59
I usually use 2.5 and 2.2 myself {nm} May 26, 18:58
Ive used 2.4 myself , and 2.0 for Horror Movies which usually have quicker drop offs {nm} May 27, 11:43
It was already being lowered even before Thursday previews started getting earlier and earlier. {nm} May 26, 14:47
The real magic May 27, 06:09