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The real magic

Posted by: WeAreTeamDemo on May 27, 06:09 in response to DTshakes' post What's the assumed multiplier for 4 weeks in release?

The magic of this process is finding the movie that will have word of mouth propel it forward, or finding the movie that people will go see again.

Top Gun 2 - 126 three day 160 four day to 538 a month later

Barbie - 162 to 569 in a month

Sixth Sense - 26 to 176 in a month

What's the assumed multiplier for 4 weeks in release? DTshakes May 26, 10:01

if memory serves...2.7 for regular weekend openers...2.2 for 4 day weekends? {nm} tealfan May 26, 10:07

Thank you !! (nm) DTshakes May 26, 10:29

Roughly. Of course it varies... {nm} ndmaster May 26, 11:07

While 2.7 was what HSX used, I recall that it was reliabily optomistic. . . Abraxas May 26, 12:59

I usually use 2.5 and 2.2 myself {nm} bchicken May 26, 18:58

Ive used 2.4 myself , and 2.0 for Horror Movies which usually have quicker drop offs {nm} Shirtavius May 27, 11:43

It was already being lowered even before Thursday previews started getting earlier and earlier. {nm} TheWeekendWarrior May 26, 14:47

The real magic WeAreTeamDemo May 27, 06:09

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