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IT FOLLOWS and SPRING BREAKERS were both able to mobilize a great opening weekend in limited theaters into a wide release in a week.
but i am not convinced the trailer views here would have been converted to ticket buyers b/c as i said, i am not convinced the views were from folks who see horror movies which is still a very niche genre. You get a lot of demographic data from trailer views so you have some info but you dont get to see their habits so IFC was still guessing. But it wasnt a super expensive bet for them like DANGEROUS ANIMALS was. They overspent on that
DL: GOODB Fri $990K Oct 04, 10:09
DL: BONLK Fri $470k (same link as above) {nm} Oct 04, 12:01
Wonder if a rapid Paranormal Activity limited then wide style release after that trailer went viral would have dine better Oct 04, 18:18
I'd be there were lots and lots of people who dont watch horror who watched that trailer {nm} Oct 04, 20:18
They should just plan ahead in anticipation {nm} Oct 05, 11:21
IT FOLLOWS and SPRING BREAKERS were both able to mobilize a great opening weekend in limited theaters into a wide release in a week. Oct 05, 13:27
