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THR: Odyssey is gonna skip the social media influencer screenings and go straight to critics

Posted by: The Weekend Warrior (a.k.a TheWeekendWarrior) on Jun 25, 16:13

This is quite significant as there's been a lot of talk about studios are using paid influencers to rave about movies when tracking is sub-par... happened with Disclosure Day and with Supergirl.

THR: Odyssey is gonna skip the social media influencer screenings and go straight to critics The Weekend Warrior Jun 25, 16:13

Best news I've seen all day. {nm} Goodvibe61 Jun 25, 16:40

the tracking is really strong. Quorum is a joke. Nolan is his own IP and his audience skews older and smarter so influencers are not needed Moviesnob Jun 25, 16:44

fwiw, what you're talking about with SUPERGIRL and DISCLOSURE DAY (and honestly MASTERS OF THE UNIVERSE, MGM needed to try every trick) Moviesnob Jun 25, 16:54

also when i say "really strong" i mean based on the data and (sadly) not HSX pricing. Its just week 1 and tracking could catch up to HSX {nm} Moviesnob Jun 25, 16:57

Local theater added second week of IMAX today after entire first week is over 90% sold. Tickets for second weekend 35% gone milligan Jun 25, 17:27

4 full weekends are already sold out at the Lincoln Square 70mm IMAX {nm} The Weekend Warrior Jun 25, 17:36

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