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Maybe they have Battle: LA at that level because the marketing isn't as effective as some would like to think.
Of all the trailers, TV spots, and clips presented, they're pretty much all action involving aliens, explosions, CGI, and shaky cam, but practically nothing else. They fail to present us with any semblance of character for the audience to connect with. There are also no real money shots, no quotable lines, and no mention of names attached. The marketing plays the movie like it's part of a pre-existing franchise which it's not, so that seems pretty pretentious on the studio's part.
Of course we'll wait to see what MTC has to say. If it's over, then it disproves my theory, but then again, I Am Number Four had MTC over RS yet the rule failed fairly badly. People may be growing tired of alien invasion films. Maybe they're trying to claim it's a 'war' film with aliens, but that's only from a style standpoint. Story-wise, it's an alien invasion film and that's what it seems the audience views it as.
RS: [BATLA] mid 20s [GWRRH] low 30s [MNMOM] mid teens Mar 06, 15:14
wow, looks like they are still very bullish on GWRRH, not really budging on BATLA {nm} Mar 06, 15:18
Well, they already lowered their RRH prediction by $10 million; I'm still not convinced it can win the weekend. {nm} Mar 06, 15:24
even if it opens 30-32? it will be interesting what MTC has them all at. i certainly want BATLA to open big. {nm} Mar 06, 15:32
Sounds about right on Red. Bullcrap on Sucker {nm} Mar 06, 15:19
Bullcrap on Sucker is right. Should be double that. {nm} Mar 06, 16:07
my mom (late 50's) doesnt go to many movies but asked me if gwrrh will be any good. Mar 06, 15:29
The fact they're not showing it to NYC critics until Weds night should give you the answer. {nm} Mar 06, 15:32
a lot of critics (see twilight) have trouble reviewing these kinds of movies {nm} Mar 06, 15:37
present company not included :-) {nm} Mar 06, 15:37
They're actually kinder to them than most average non-fans. Twilight and Eclipse have RT meters above 50% {nm} Mar 06, 15:46
is SUCKP really tracking that big? 35M???? really? thought screen tests were horrible? {nm} Mar 06, 15:47
Maybe they have Battle: LA at that level because the marketing isn't as effective as some would like to think. Mar 06, 16:16
I have not been very interested, but when I see trailers, it piques my interest, a lot. {nm} Mar 06, 16:43
The trailer is pretty good. The problem is the tv ads, which suck donkey balls. {nm} Mar 06, 16:59
The trailer has a good number of internet film bloggers by the balls. For the general public, it's hard to tell. {nm} Mar 06, 17:19
Those may have just been rumors. {nm} Mar 06, 15:51
SUCKP looks awesome. Certainly more original than anything else coming in the near future. {nm} Mar 06, 17:37
Suckp looks awful and inagree with Boxoffce.com tracking of 23 opening. RS has been off {nm} Mar 06, 17:59
i hope BATLA only makes 19Mill I shorted at 114 lol {nm} Mar 07, 03:47
you can always reverse your position! {nm} Mar 07, 06:07
SUCKP is going to get a lot of money the others won't from IMAX sales {nm} Mar 09, 23:36