SPIN FACTOR®

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Whisper Numbers: Aladdin to take off over Memorial Weekend

Even as the start of blockbuster season moved up to late April, Disney has continued to plant one of its tentpole over the Memorial Day holiday weekend. Aladdin [ALADN] is their latest animated classic to get the live-action remake treatment. Will Smith [WSMIT] stars as the genie made famous by the late Robin Williams, while newcomers Mena Massoud [MMASS] and Naomi Scott [NSCOT] play Aladdin and Jasmine. Guy Ritchie [GRITC] seemed like an odd choice to direct the PG-rated musical and mixed reviews have bore that out. Nevertheless, the soundtrack is filled with classic songs including the Oscar-winning “A Whole New World” that should bring out fans of the 1992 animated film along with their children. Showing in 4476 theaters, Aladdin could rub out $100 million over the long weekend.

John Wick: Chapter 3 – Parabellum [WICK3] will remain the first choice for older male action fans. The previous two Wick films held better than 53% during their second weekend. Factoring in the extra holiday, John Wick: Chapter 3 – Parabellum should tally $34 million through Monday.

Sony targets horror fans with the R-rated Brightburn [BBURN] produced by James Gunn. The Superman origin story turned evil could also appeal to comic book fans who don’t want to rewatch Avengers: Endgame. Playing in 2607 theaters, Brightburn could nab $13 million over the 4-day weekend.

The R-rated comedy Booksmart [BKSMR] is marketed as the female version of Superbad down to Beanie Feldstein [BFELD] playing her brother Jonah Hill’s role. The Annapurna/United Artist release has earned rave reviews from critics, though the lesbian angle may not appeal to mainstream moviegoers. Booksmart may hit $12 million from 2505 theaters.

That’s the whisper on the virtual trading floor.



Tag(s): ALADN, WSMIT, MMASS, NSCOT, GRITC, WICK3, BBURN, BKSMR, BFELD

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By Box Office Whisperer on Thursday, May 23, 2019 @ 03:42 PM 1164 views

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