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Whisper Numbers: The Other Guys ready for their close up.

Another weekend, another pair of male stars headlining a broad comedy looking to take down Inception [INCPT].  Will Ferrell [WFERR] and Mark Wahlberg [MWAHL] star as The Other Guys [OTHRG], two bumbling desk cops thrust into action when NYPD’s finest, played by Dwayne Johnson [TROCK] and Samuel L. Jackson [SLJAC], are taken out of the picture. This is Ferrell’s fourth collaboration with director Adam McKay [AMCKA] as their last film, the R-rated Step Brothers, debuted at $30.9 million in 2008.  Being a PG-13 rated buddy cop action comedy, The Other Guys should hold broader appeal with moviegoers.  Opening in 3651 theaters, The Other Guys could take home $32 million.

After lingering at the top for three weeks, Inception looks to lose its grip of the box office crown.   A similar drop in its fourth weekend as during its third frame would bring in $17 million.

Disney has replaced Channing Tatum with an extra dimension in the third film of their street-dancing franchise, Step Up 3D [STUP3]. The dance battle sequel is the first live-action film released in 3D that was actually shoot with 3D cameras since Avatar.  The first Step Up debuted with $20.7 million in 2006 while Step Up 2 followed with $18.9 million in 2008.  Even with higher priced tickets for 3D, the attendance pattern will likely continue to decline.  Breakin’ into 2435 theaters, Step Up 3D could moonwalk away with around $16 million.

With mixed word of mouth and added competition from The Other Guys, the other comedy Dinner for Schmucks [SHMUC] may drop 45% and settle for $13 million in its second weekend of engagement.

That’s the whisper from the trading floor.




Tag(s): INCPT, WFERR, MWAHL, OTHRG, TROCK, SLJAC, AMCKA, STUP3, SHMUC

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By Box Office Whisperer on Thursday, August 5, 2010 @ 03:59 PM 3310 views

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GOAT (TGOAT) 150000 25.61 (-4.39)          They Follow aka It Follows 2 (TFLW2) 30000 12.04 (+0.01)          The Apprentice (APRNT) 24998 11.99 (+0.44)          Halsey (HALSE) 25000 70.00 (0.00)          The African-American Fund (AFRAM) 20000 20.00 (0.00)          The Apprentice (APRNT) 150000 11.99 (+0.44)          The Apprentice (APRNT) 150000 11.99 (+0.44)          The Apprentice (APRNT) 50000 11.99 (+0.44)          The African-American Fund (AFRAM) 1000 20.00 (0.00)          The Apprentice (APRNT) 50000 11.99 (+0.44)          The Apprentice (APRNT) 50000 11.99 (+0.44)          Halsey (HALSE) 100 70.00 (0.00)          The Apprentice (APRNT) 50000 11.99 (+0.44)          GOAT (TGOAT) 100 25.61 (-4.39)          The Apprentice (APRNT) 50000 11.99 (+0.44)          The Apprentice (APRNT) 50000 11.99 (+0.44)          Whoopi Goldberg (WGOLD) 25000 8.78 (-0.06)          Viggo Mortensen (VMORT) 25000 18.91 (-0.14)          Viggo Mortensen (VMORT) 20000 18.91 (-0.14)          Vicky Krieps (VKRIE) 25000 9.98 (-0.05)          Robert De Niro (RDENI) 25000 23.78 (-14.46)          Robert De Niro (RDENI) 25000 23.78 (-14.46)          Red One (REDON) 1 89.07 (+2.55)          Last Friday (FRID4) 100 3.62 (-0.47)          Red One (REDON) 1000 89.07 (+2.55)          Vicky Krieps (VKRIE) 25000 9.98 (-0.05)          Diane Keaton (DKEAT) 25000 4.76 (-0.59)          Danny Huston (DHUST) 25000 14.86 (-3.13)          Horizon: An American Saga Chapte (HORZN.OW) 100000 16.79 (-0.31)          Downton Abbey 3 (DWTA3) 50000 26.88 (-0.33)          Danny Huston (DHUST) 25000 14.86 (-3.13)          Vera Farmiga (VFARM) 25000 31.06 (-6.51)          A Quiet Place: Day One H$40 Call (AQPL3.CA) 25000 4.92 (+0.11)          A Quiet Place: Day One (AQPL3.OW) 100000 46.33 (-0.27)          Bobby Cannavale (BCANN) 25000 87.38 (+1.34)          Bobby Cannavale (BCANN) 25000 87.38 (+1.34)          Horizon: An American Saga Chapte (HORZN.CA) 25000 0.83 (-0.08)          Alfre Woodard (AWOOD) 25000 51.78 (-15.87)          Alfre Woodard (AWOOD) 25000 51.78 (-15.87)          Horizon: An American Saga Chapte (HORZN) 60000 47.63 (-1.14)          The African-American Fund (AFRAM) 20000 20.00 (0.00)          Baby Driver 2 (BDRV2) 150000 3.31 (+0.04)          Stephan James (SJAME) 25000 13.33 (-4.16)          Robert De Niro (RDENI) 25000 23.78 (-14.46)          Viggo Mortensen (VMORT) 25000 18.91 (-0.14)          Heretic (HERTC) 150000 20.98 (+0.81)          The Golden Years Fund (AARP) 20000 21.68 (+0.90)          The African-American Fund (AFRAM) 20000 20.00 (0.00)          The African-American Fund (AFRAM) 20000 20.00 (0.00)          Vicky Krieps (VKRIE) 25000 9.98 (-0.05)