SPIN FACTOR^® - The HSX Blog

Paramount has unleashed a second, full trailer for the action adventure sequel G.I. Joe: Retaliation [GIJO2].  Like the original cartoon series, the story is filled with advanced weaponry brought to life with special effects.  Whereas the money shot from the first G.I. Joe had the Effiel Tower biting the nano-dust in Paris, the money shot for the sequel has the London Eye and its surrounding area rocked by a rolling explosion.  With Zartan in disguise as the President, COBRA has taken over...

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After The Hunger Games' four week dominance at the box office, the odds were in the favor of a new champion.  Think Like a Man [TLKAM] took the crown with an estimated $33.0 million, a huge opening for a mostly African-American ensemble cast.  Rather than skew to women like a romantic comedy, the film brought out a crowd that was 63% male more typical of a raunchy comedy.

The Lucky One [LUCON] opened a distant second at $22.8 million.  The Nicholas Sparks romance attracted an audience that...

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Universal has released a new, redband trailer for the comedy The Five-Year Engagement [5YENG] starring Jason Segel [JSEGE] and Emily Blunt [EBLUN] as a couple taking their sweet old time before getting married. Chris Pratt [CPRAT] and Kevin Hart [KHART] are featured in the trailer where the laughs are more typical of a Judd Apatow production.   

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After reigning for four straight weeks, The Hunger Games is due to relinquish its position atop the box office standings. Two new wide releases based on best-selling books both have a shot at taking the top spot from the sci-fi phenomenon. Zac Efron [ZEFRO] stars in the latest Nicholas Sparks novel adaptation The Lucky One [LUCON]. The PG-13 rated romance is targeted at both of their female fanbase. Efron’s last effort Charlie St. Cloud opened to $12.4 million in 2010, a year that also...

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Fox Searchlight has debuted the first trailer for the romantic comedy Ruby Sparks [RUBYS] on Apple.    Paul Dano [PDANO] plays a young novelist suffering from writer's block who is obsessed with a female fictional character he's created.   He is stunned one day when she becomes a real, breathing person in the form of Zoe Kazan [ZKAZA].  Even more surprising, his ideal woman manifests the actions of his written words.  The Charlie Kaufman-esque film is scripted by Kazan and directed by the...

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Warner Bros. has dropped the first trailer for the Steven Soderbergh [SSODE] directed dramedy Magic Mike [MGCMK] on Apple. inspired by his real life, Channing Tatum [CTATU] stars as the title character who is a male stripper.  He mentors a young dancer, played by Alex Pettyfer [APETT] in the art of prying money from women, while partying it up with his protege's sister, newcomer Cody Horn who also happens to be the daughter of the President of Warner Bros..   Set to the catchy Rihanna/Calvin...

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Lionsgate has unleashed the teaser trailer for Tyler Perry's Madea's Witness Protection [MADWP], which is being rushed into theaters this summer.  Yikes.  Or if you prefer the official synopsis: 

For years, George Needleman, the gentle CFO of a Wall Street investment bank, has been living with his head in the clouds. His frustrated second wife, Kate, has reached her limit taking care of his senile mother, Barbara. His teenage daughter, Cindy, is spoiled beyond hope and his seven-year-old...

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Sony Pictures Classics has revealed the domestic trailer for the Victorian era comedy Hysteria [HYSTR] about the invention of the vibrator starring Hugh Dancy [HDANC] and Maggie Gyllenhaal [MGYLL]. Here's the official synopsis that beats around the bush and skirts the topic:

London, 1880. Mortimer Granville, a dedicated and forward-thinking young doctor, is struggling to establish his career. While Granville preaches sanitation and germ theory, the old guard of doctors clinging to...

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For the fourth weekend in a row, Lionsgate's The Hunger Games [HGAME] outlasted all contenders to top the box office with an estimated $21.5 million. The sci-fi smash hit has banked $337.1 million. 

The Three Stooges [3STOG] debuted in second place with a strong $17.1 million.  Moe, Larry and Curly appealed to an audience that was 59% male.

Cabin in the Woods [CBNWD] opened at the third spot with $14.9 million.  The meta-horror film attracted a crowd that was 58% male and 65% over the age...

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Fox has debuted the first trailer for the third entry in their family films series Diary of a Wimpy Kid: Dog Days [WIMP3].  Skipping the third book The Last Straw for the fourth book, Dog Days follows Greg during his summer vacation as he pretends to have a job at the country club to escape an embarrassing mishaps at a public pool.  With the onset of puberty for the actors, there may not be many sequels left, if any.  Diary of a Wimpy Kid: Dog Days arrives August 3rd.

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