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The comparison I'd use is The Rocker, released on the same Wed 4 years in 2,627 theaters
http://www.boxofficemojo.com/movies/?page=daily&id=rocker.htm
Using its Wed-to-OW multiplier, we're looking at $2.85m OW and $4m 5-day.
BOG: Soft start for Hit&Run WED w/ just $625k. 2698 thtrs now, 2870 FRI onwards. Too wide for pic like this. Aug 23, 09:01
holly molly, that's less than NTROC did a few weeks back... Aug 23, 09:05
The comparison I'd use is The Rocker, released on the same Wed 4 years in 2,627 theaters Aug 23, 10:22
a wide release at that level takes a minimum 25 million to release they had hoped for 50 total domestic {nm} Aug 23, 09:26
Seriously? How many close relatives do they think Dax Shepard has? {nm} Aug 23, 09:52
But it's Best Comedy of the Year! *someone who (used to?) write for Myspace {nm} Aug 23, 10:06
We're looking at one terrible weekend for the openers {nm} Aug 23, 10:18