HSX Forum

Movies

Reply Topic List All Forums

Info on Audiance tracking for GASTB, TREK2, SUPR2, HNOV3, & LONER from reelSource.com

Posted by: whitewalls on May 06, 10:17

I get a newsletter each week at work from reelsource.com, and have noticed that it contains some interesting demo information. I'm not sure if it is publicly avialable online, so I thought I would share it here.

                                           Male      Female   Adult     Male   Female
GATSB                              20-35       20-35       35+     Teen    Teen
Plan on Seeing:        37%     51%    44%   22%   44%
Aware, Not Interested: 34%     29%    31%   43%   25%
Unaware:               29%     20%    25%    35%   31%

TREK2
Plan on Seeing:        90%     81%    86%    88%   78%
Aware, Not Interested: 6%     10%     8%     7%   12%
Unaware:                4%      9%     6%     5%   10%

SUPR2
Plan on Seeing:        86%     83%    85%    90%   88%
Aware, Not Interested: 10%      9%    10%     5%    4%
Unaware:                4%      8%     5%     5%    8%

HNOV3
Plan on Seeing:        89%     73%    82%    74%   64%
Aware, Not Interested: 5%     21%    15%    13%   20%
Unaware:                6%      6%     3%    13%   16%

LONER
Plan on Seeing:        46%     42%    44%    57%   53%
Aware, Not Interested: 31%     29%    30%    24%   29%
Unaware:               23%     29%    26%    19%   18%

Below is a summary from the newsletter...

"Summary: "The Great Gatsby" campaign is ramping up with colorful posters, TV commercials, magazine spreads and growing buzz about the soundtrack with includes Jay-Z, Jack White and many more. This film will be very re-view driven, so it could be a real gamble for Warner Bros. particularly with a reported $100 million budget. So far the film is tracking highest with adult women. "Star Trek: Into Darkness" is as close to a sure thing as you can get this summer. The tracking is rock solid across all quadrants and it is on track to open in the $95 million + range. "Man of Steel" is another comic book film and is poised to be a hit. After the disappointment of the 2006 reboot, ex-pectations are high that this one will re-launch the valuable franchise. The involvement of producer Christopher No-lan should ensure success. "The Hangover Part 3" is also going full guns with posters and commercials that seem to promise that the series will go out with a bang. "The Lone Ranger" is a wild card that could go either way. Early tracking is moderate, but it should become clearer as the film draws closer to release."

Hope you all find this helpful...

Info on Audiance tracking for GASTB, TREK2, SUPR2, HNOV3, & LONER from reelSource.com whitewalls May 06, 10:17

was this done with Iron man 3 as a viewing option for cinemagoers? {nm} tatoufan May 06, 10:29

my comment was directed towards Gatsby {nm} tatoufan May 06, 10:30

No, there are caveats. {nm} Antibody May 06, 10:41

I meant no caveats. Do you plan to see movie A, period. {nm} Antibody May 06, 10:43

Thanks Antibody. {nm} tatoufan May 06, 11:12

thanks for this! {nm} NuWallflower May 06, 10:42

Cool! {nm} thatpj May 06, 10:50

Just noticed they have OW predictions too: GATSB 25, TREK2 94, SUPR2 125, HNOV3 90, LONER 50 {nm} whitewalls May 06, 11:06

I don't know about anyone else, but that Trek # is really surprising. NuWallflower May 06, 12:12

thats GATSB number is incorrect. Its low 30's {nm} Moviesnob May 06, 12:14