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Good point second gary, but I got confused when you said Shrek was at #172. Granted, I clicked on Super Saturated and saw Shrek at #11.
I used those four random movies as examples of films that had a 2nd weekend increase REGARDLESS of release pattern or strategy or, in fact, anything having to do with the details of the film's distribution even as I acknowledge that distribution strategy does of course affect a film's box office from one weekend to the next. Even considering that for ININC, a 2nd weekend where the film still has a first weekend worthy, HEALTHY per screen average of $10,000+ AND it's not some mass-marketed tentpole, it's remarkable. If we see even further expansion for ININC I really don't see how this film can't get to $40M by week 4 (and to confirm, no, I did not arrive at that number through any in-depth research, of the kind that I do for films prior to OW, but merely some simple math similar to what lobogotti would do--only I did it with pen and paper :)! ).
** This post has been removed by the forum moderator! ** Sep 09, 18:07
Paul2k, here is the link to an update of our conversation on ININC in this IM. Hoping you find the response adequate. Sep 09, 20:50
THERADISH: Don't forget 'Jackass 5: High IQ' for PHD's, Scientists & NASA Employees. {nm} Sep 09, 22:31
Pantelion is a division of Lionsgate {nm} Sep 09, 23:12
Good point second gary, but I got confused when you said Shrek was at #172. Granted, I clicked on Super Saturated and saw Shrek at #11. Sep 10, 07:20
Examples of movies that had second (or later) weekends greater than than the 1st (or previous) from last year include: {nm} Sep 10, 08:30
Whoops. Cont'd inside- Sep 10, 08:38
Here's some data to bolster the fact that ININC isn't your typical platform success. Just pulling a few titles from this year Sep 10, 12:13