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THR: [MUMY4] Tracking 40-42

Posted by: Oleg_Max on May 18, 12:29

http://www.hollywoodreporter.com/heat-vision/mummy-tracking-modest-40-million-us-debut-1005168


Tag(s): MUMY4

THR: [MUMY4] Tracking 40-42 Oleg_Max May 18, 12:29

Making TCRUI indestrucible just kills any suspense. Nothing's gonna hurt, why is he running? Antibody May 18, 12:56

There are fates worse than death... O_O duh? {nm} chosenone2oo5 May 18, 12:57

Work(ed) for Wolverine and Edge of Tomorrow! Doesn't mean he doesn't go through the torment of dying each time. {nm} Panicky Universal Exec May 18, 13:06

At least the latest TV spots don't make it look like a Mission Impossible movie. (Or at least less so.) {nm} DTravel May 18, 17:10

I think THR is over-exaggerating. Low-to-mid-$30M range. Buzz bubble burst last month on this zit. chosenone2oo5 May 18, 13:18

Hard to say EOT initial tracking was 30 and it did 28, but MISS5 was 40 and it did 56. Mummy has a brand which EOT didn't. Panicky Universal Exec May 18, 13:27

As I listed in my lengthy article, "Mission: Impossible" is a consistent anomaly in Cruise's otherwise slipping star power. (cont.)--> chosenone2oo5 May 18, 13:46

Universal is marketing Mummy as a Mission Impossible film. People are dubbing it Mummy Protocol. {nm} Antibody May 18, 13:54

So a horror (potential) franchise is already a joke: can Universal not see how royally this marketing is screwed up? chosenone2oo5 May 18, 14:13

What if they are going to action franchises with horror elements rather than vice versa? {nm} BSmurf May 18, 14:46

Then that is an action franchise! Obviously! Horror movies should be horrific! This = not a horror movie, so horror fans shouldn't see it! {nm} chosenone2oo5 May 25, 14:45

Reviews are overwhelmingly negative so far, that will hurt casual viewing. {nm} Shirtavius Jun 08, 10:59





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