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WSJ: Advertisers are being told Netflix will launch ad-supported November 1st wants to charge $65/1000 viewers for ads, more than rivals.

Posted by: notfabio on Aug 31, 14:12

https://www.wsj.com/articles/netflix-seeking-top-dollar-for-brands-to-advertise-on-its-service-11661980078?mod=Searchresults_pos1&page=1

WSJ: Advertisers are being told Netflix will launch ad-supported November 1st wants to charge $65/1000 viewers for ads, more than rivals. notfabio Aug 31, 14:12

Works out to about $2-3 million a weekend for something like The Adam Project's debut if Netflix is not lying about hours viewed. {nm} notfabio Aug 31, 14:16

they cant lie about viewing hours {nm} Moviesnob Aug 31, 14:32

it will be interesting to see how much the ad-supported "ratings" line up with the paid site's raccacoonie Aug 31, 14:38

yep. you would think they will line up but if demographics are wildly different, then they won't {nm} Moviesnob Aug 31, 14:49

advertisers presumably won't much like it raccacoonie Aug 31, 15:03

sweet reference {nm} Moviesnob Aug 31, 15:35

DL:Netflix "We are still in the early days of deciding how to launch a lower priced, ad supported tier and no decisions have been made" notfabio Aug 31, 16:36

“So this is all just speculation at this point.” (so a non-denial, denial) {nm} notfabio Aug 31, 16:37

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