DL: Alamo Drafthouse has made $1.5 million off ELF screenings, $350K this November-December. 17.4% all market share. Dec 23, 09:37
3700 total bookings expected this year. Dec 23, 09:38
Elf almost made it into the top 10 last weekend from Fathom Events screenings. {nm} Dec 23, 09:40