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Variety article said WB would be "controlling the box office coverage"

Posted by: Peter453 (a.k.a del_JST_Peter453) on Feb 10, 10:29 in response to notfabio's post BoxOfficeGuru: WB didn't even provide official theatre...

In a move that’s unusual but not unprecedented for the studio, Warner Bros. has been shielding pre-release tracking estimates on the research platform Rentrak, which collects and distributes daily, down-to-the-minute ticket sales across the entertainment industry. The decision, which is ruffling some feathers among its rivals, is presumably an attempt to tightly control the film’s box office coverage. Warner Bros. was similarly opaque in the lead-up to Christopher Nolan’s “Tenet,” which was not the first but certainly the most expensive film to debut in the wake of COVID-related theater closures. Warner Bros. didn’t respond to Variety’s request for comment.

https://variety.com/2023/film/news/box-office-magic-mike-3-titanic-re-release-compete-first-place-super-bowl-1235516752/





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