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They also tend to like recruiting crowds who will rip apart a movie if they don't like it. They loved/love Usual Megaplex for the crowd mix.
Filmmakers don't really love it when they are brutally honest (the fillmakers behind DISTANT complained about getting ripped apart in the cards)
DL: We are hearing from (Neon) that Origin is their highest tested movie ever, 91 total positive with an 81 definite recommend Nov 22, 06:11
I walked out of it at TIFF... but I'll be giving it another chance. Nov 22, 07:15
So how are the group members selected, and how are the "select few" selected from them? {nm} Nov 22, 08:35
They typically ask you ahead of time if you are interested (sometimes they text you) {nm} Nov 22, 08:41
They ask you if you have time to stay and be part of the focus group. {nm} Nov 22, 08:43
They're trying to undersrand what works and how they should market the film. {nm} Nov 22, 08:49
They also tend to like recruiting crowds who will rip apart a movie if they don't like it. They loved/love Usual Megaplex for the crowd mix. Nov 22, 08:56
You can absolutely walk out of a test screening + other comments about test screenings inside message below Nov 22, 09:00