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Yeah losers, but no one is going to get fired over it, and they can charge Spider-Verse to awards campaign (most likely) {nm}
Does a re-release cost the studio much of anything? {nm} Jan 25, 12:20
A typical full court press wide release/P&A is $20-40 million, if they dump it, it can be less than $1 million. {nm} Jan 25, 12:30
So Soul and Spider-Verse re-releases were probably losers? {nm} Jan 25, 12:31
Yeah losers, but no one is going to get fired over it, and they can charge Spider-Verse to awards campaign (most likely) Jan 25, 12:33
They are probably billing the Pixar re-releases to INSIDE OUT 2 marketing. {nm} Jan 25, 12:34
OLDBOY and STOP MAKING SENSE went out for a lot less and weren't dumps {nm} Jan 25, 13:33
Disney did for example send out Standees to Top 500 theatres for SOUL which alone would have cost $100K+ {nm} Jan 25, 14:44
i dont think they spent 25m-40m tho. {nm} Jan 25, 14:49
or they did, someone should get fired {nm} Jan 25, 14:50
Probably $2-4ish would be my guess. Would be surprised if they go as wide for the other two Pixar reissues. {nm} Jan 25, 14:52