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Its not the action film they are promoting, but they frequently are able to reverse the typical bait and switch reaction b/c there will be a

Posted by: Moviesnob on Apr 12, 09:30 in response to notfabio's post i'm presuming he's expecting the typical A24 marketing...

decent chunk of the audience who likes it will really like it and they spread wom at higher levels. But this is their widest release so that a24 effect might be smaller

Sources saying $2.9m Thursday for Civil War {nm} TheWeekendWarrior Apr 12, 08:44

This includes those Monday previews (I believe)... so might have to adjust my projection. {nm} TheWeekendWarrior Apr 12, 08:49

Yeah that does dramatically change things, and that 21-25 range is probably more likely. {nm} notfabio Apr 12, 08:59

But Jatinder's range should go below 20 if you use his mutiplier. {nm} Antibody Apr 12, 09:08

i'm presuming he's expecting the typical A24 marketing bait and switch negative reaction by general audiences, which I suppose is possible {nm} notfabio Apr 12, 09:10

Its not the action film they are promoting, but they frequently are able to reverse the typical bait and switch reaction b/c there will be a Moviesnob Apr 12, 09:30

I mean, the fact this might make under $25m in 3,500 theaters is already showing that. {nm} TheWeekendWarrior Apr 12, 09:35

I dont think post track or cinemascore will be friendly {nm} Moviesnob Apr 12, 09:46

FYI, I have not seen Civil War yet. Gonna do IMAX early tomorrow morning. TheWeekendWarrior Apr 12, 10:04

Nice. Actually, will be in NYC tomorrow. 6am flight from LAX tho so kill me {nm} Moviesnob Apr 12, 10:28

Slowly but surely we're all invading WW's turf! ;) {nm} notfabio Apr 12, 10:33

Start spreading the news... {nm} Moviesnob Apr 12, 10:35

How long are you in town for? If you're around Sunday, I'm going to MOMI in Astoria where they're showing Fargo with Carter Burwell. {nm} TheWeekendWarrior Apr 12, 13:29

The more the merrier... weekend visitors should come downtown to my hood cause I hate public transportation on weekends :) {nm} TheWeekendWarrior Apr 12, 13:47

Using the mult I projected below, that would make it $21.542857142857143 according to my calculator. TheWeekendWarrior Apr 12, 09:22





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