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They targeted the faith-based audience. {nm}

Posted by: Antibody on Nov 09, 08:18 in response to TheWeekendWarrior's post And what did MGM do to get Sarah's Oil out there? I...

TN: DIe My Love $2.83 (and change) TheWeekendWarrior Nov 09, 07:07

Christy $1.305m... I'm quite surprised {nm} TheWeekendWarrior Nov 09, 07:40

It's Black Bear's first release. What kind of marketing can they do when everything's new. {nm} Antibody Nov 09, 07:44

They've done a TON. I was invited to multiple receptions with Sidney Sweeney going back months. {nm} TheWeekendWarrior Nov 09, 07:55

Avg Joes don't attend receptions. They're starting socials from scratch. How much TV ads and billboards did they buy? {nm} Antibody Nov 09, 07:57

The idea is to get more journalists/critics excited about the movie to write about it... cheaper than TV ads TheWeekendWarrior Nov 09, 07:59

Maybe they should've waited until she got some award noms before going wide. {nm} Antibody Nov 09, 08:00

Maybe but I doubt that was gonna happen. She's good, but the movie itself is mediocre TheWeekendWarrior Nov 09, 08:02

It’s currently sitting at 67% on RT. Not good for an Oscar hopeful. Jay_Bling Nov 09, 13:25

honestly, that type of award stuff is as much for show as it is for pr. gotta make the talent and filmmakers happy {nm} Moviesnob Nov 09, 15:23

Also, movies that bait for an Oscar solely for its lead performance rarely turn out well. {nm} Jay_Bling Nov 09, 15:57

Golden Globes ang other less prestigious awards may want her at their show. nm Antibody Nov 09, 16:54

The Whale won Best Actor with RT 64% {nm} Andre C Nov 09, 18:53

Gives more hope for Jeremy Allen White for Springsteen. {nm} TheWeekendWarrior Nov 10, 01:31

And what did MGM do to get Sarah's Oil out there? I wouldn't even know that movie existed if I wasn't on HSX. {nm} TheWeekendWarrior Nov 09, 08:11

They targeted the faith-based audience. Antibody Nov 09, 08:18

Wonder Project is behind this, they also have a decent sized faith based hit on Amazon "House of David" they generally work with Lionsgate {nm} notfabio Nov 09, 08:39

they do digital ads for avod and svod now for a movie like this not linear although it may have been worth it in hindsight to buy an ad Moviesnob Nov 09, 11:08

My friend saw few TV ads on NBC, ABC and FOX. Peterlee Nov 09, 15:14

Thanks! {nm} Moviesnob Nov 09, 15:23

He also saw the ads on CBS. But my friends only saw the 30s TV ads twice. Peterlee Nov 09, 15:42

What does starting social from scratch have to do with anything? I got a ton of digital ads for it Moviesnob Nov 09, 10:42

Social media is free when you have your own followers. You have to pay for ads. n. Antibody Nov 09, 12:08

Yeah but paid ads are hyper targeted. It's not as good as it used to be but better than just outreach to your followers {nm} Moviesnob Nov 09, 13:56

I feel like I got targetted for all of the movies except Sarah's Oil though maybe I got a few cause I was talking to Shawn Edwards about it TheWeekendWarrior Nov 09, 12:10

Surprised more people don't want to win a pink BMW convertible... TheWeekendWarrior Nov 09, 12:49

My friend also saw Sarah's Oil TV ads in some cable channels like OWN and HGTV {nm} Peterlee Nov 09, 18:52

SAOIL $4,458,000 {nm} Antibody Nov 09, 07:45

PRED6 $40M {nm} Antibody Nov 09, 07:52

Biggest opening for the franchise and could give NYSM3 and Running Man some competition next weekend {nm} TheWeekendWarrior Nov 09, 08:00

movies are back baby {nm} mr teriffic Nov 09, 09:19

Nurember $4 million {nm} TheWeekendWarrior Nov 09, 08:12

So Predator, Sarah's Oil and Nuremberg OWs are long, Christy and Die My Love OWs are a short {nm} TheWeekendWarrior Nov 09, 08:13

Thank you. This is the only information I was looking for and I didn't want to read that whole exchange. {nm} ndmaster Nov 10, 07:41





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