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I wouldn't say I am in the know, but movie studios and theatre companies would be the main customers

Posted by: RogerMore on Jan 01, 14:43 in response to elchan's post Just wondering, for those in the know. How do these...

Of course they sell more than just the OW figures. It would be data like "does the target demographic know about the movie?" "how interested are they in seeing the movie?" "do they like the marketing? The trailer? The Tv ads?" "are other demos interested in the movie too?" etc

At least that's what I'd be interested in as a movie studio exec/theatre operator

Following on from last night's movie prediction accuracy thread, here are the accuracy figures for 2011 and 2010. RogerMore Jan 01, 09:27

Time for RS to update its model. They are consistent losers. {nm} elchan Jan 01, 09:38

Can you believe they are a business? Makes me think I should start my own movie tracking company. {nm} RogerMore Jan 01, 09:54

i dont think they make much money off it. it supplements their main business (they are a theater chain) {nm} Moviesnob Jan 01, 12:35

Then I hope they don't rely on it when deciding how many theatres should show the new releases :) {nm} RogerMore Jan 01, 14:44

It might work for them, at least on a small scale, their data might line up for them, but it's less useful on a national scale {nm} Moviesnob Jan 01, 15:04

Yeah, I'm just being snarky. Thanks for the info. {nm} RogerMore Jan 01, 16:21

So here is the answer to JDolphin's question about how prediction sites performed with blockbusters: RogerMore Jan 01, 09:52

Wow - thanks a lot for all that work!! Happy New Year! {nm} JDolphin Jan 01, 13:20

How did I do overall at BOF for 2011? think somewhere in the 73-75% range? {nm} xiayun Jan 01, 10:05

I'm away from my computer at the moment, but for Jan to May 2012 you were at 77%, second to EW RogerMore Jan 01, 10:54