The name of the game was MovieBoss.
You started with one two screened theater and a small budget. You could/would book movies for your screens ahead of time (like a real movie theater) and scored points depending on each movies PTA (per theater average).
Prices for booking movies varied depending on the size and scope of the movie and how early you booked the movie and for the length that you booked the movie. Players could save up their money and buy additional screens, additional theaters or purchase theater upgrades (like stadium seating, ATM machines, marquees and lights in the parking lot) to get extra boosts.