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Yeah, it's shocking how much of a difference being the same title "with a 2 or 3" on it helps with tracking even for a blockbuster like DK {nm}

Posted by: notfabio on Apr 16, 09:27 in response to secretstalker's post I can say right now that tracking-wise, Iron Man 2 with...

I can say right now that tracking-wise, Iron Man 2 with three weeks before release is neck and neck with Dark Knight at 2 weeks. secretstalker Apr 16, 09:22

Yeah, it's shocking how much of a difference being the same title "with a 2 or 3" on it helps with tracking even for a blockbuster like DK notfabio Apr 16, 09:27

Also, SEX AND THE CITY 2 went on advance sale midweek and is currently outpacing IRON MAN 2 advance sales at some theatres. {nm} notfabio Apr 16, 09:50

Thanks. That's huge. Seems like real built-in audience. Key will be whether it can get new viewers vs #1. I'd say 55/45 in favor of yes {nm} GMov Apr 16, 10:06

Thanks! Secretstalker, do you have tracking yet on NELMS other than RS? {nm} GMov Apr 16, 10:03

Qualitatively, it seems like there's good buzz on NELMS...more than for other slasher films...not sure whether tracking supports that {nm} GMov Apr 16, 10:04

Customers definitely seem excited for it, but test screenings haven't been hot. {nm} notfabio Apr 16, 10:05

Thanks {nm} GMov Apr 16, 10:31

it's generally on par or slightly better than Friday the 13th (though it doesn't have the holiday weekend) {nm} secretstalker Apr 16, 11:52

Thanks {nm} GMov Apr 16, 12:10

Seriously, please stop posting actual tracking data RupertPupkin Apr 16, 11:01

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Above The Below (ABELW) 2000 6.18 (-0.07) The Last Witch Hunter 2 (TLWH2) 1000 17.83 (-0.09) The Authority (AUTHO) 1000 16.44 (-0.09) Primetime (PRMTM) 1000 16.22 (-0.14) Blade (BLAD1) 150000 39.16 (-0.18) Ink (INK) 1000 16.08 (-0.14) Teen Titans (TEENT) 1000 39.56 (-0.24) Blade (BLAD1) 150000 39.16 (-0.18) Avatar: Fire and Ash (AVAT3) 150000 441.96 (-2.89) Ebenezer: A Christmas Carol (EBNZR) 900 66.71 (+1.07) Babies (BBIES) 100000 10.00 (0.00) Fellowship (FELWS) 50000 15.00 (0.00) Anaconda (ANAC3) 1 70.98 (-1.02) Babies (BBIES) 150000 10.00 (0.00) The Raja Saab (RSAAB) 100000 5.45 (+0.21) Melania (MLNIA) 150000 1.50 (-0.28) Melania (MLNIA) 150000 1.50 (-0.28) The Sheep Detectives (3BAGF) 150000 36.63 (+1.94) The Raja Saab (RSAAB) 1830 5.45 (+0.21) Fellowship (FELWS) 100 15.00 (0.00) David Strathairn (DSTRA) 25000 33.06 (+0.12) The Raja Saab (RSAAB) 50000 5.45 (+0.21) Split Fiction (SPFIC) 149999 44.70 (+2.55) Fellowship (FELWS) 85311 15.00 (0.00) Avatar: Fire and Ash (AVAT3) 150000 441.96 (-2.89) The Super Mario Galaxy Movie (MARI2) 60 474.54 (-0.20) Prince Charming (PCHRM) 30000 30.88 (-0.05) The Wrecking Crew (WCREW) 150000 10.80 (-2.44) Alpha - Neon (ALPH) 31000 0.29 (0.00) The Wrecking Crew (WCREW) 150000 10.80 (-2.44) The Wrecking Crew (WCREW) 150000 10.80 (-2.44) Fantasy Life (FNTLF) 31000 0.18 (-0.01) Digger (DIGER) 1000 102.22 (+2.02) Wonka 2 (WONK2) 90000 69.74 (-0.09) The Super Mario Galaxy Movie (MARI2) 107 474.54 (-0.20) Babies (BBIES) 100000 10.00 (0.00) Rainbow Six (RNBW6) 1000 15.17 (-0.12) The Wrecking Crew (WCREW) 150000 10.80 (-2.44) Christine (CRSTN) 1000 17.11 (-0.64) The Wrecking Crew (WCREW) 150000 10.80 (-2.44) Wicked: For Good $315M Blockbust (WCKD2.BW) 25000 7.70 (+0.66) Peaked (PEAKD) 150000 9.16 (+1.06) Giant (GIANT) 31000 1.49 (+0.02) Fellowship (FELWS) 150000 15.00 (0.00) The Super Mario Galaxy Movie (MARI2) 511 474.54 (-0.20) Fellowship (FELWS) 150000 15.00 (0.00) Babies (BBIES) 150000 10.00 (0.00) Hunting Matthew Nichols (HUNMN) 31000 4.52 (-0.04) She Dances (SDANC) 31000 1.67 (+0.01) The Six Billion Dollar Man (TSBDM) 31000 0.88 (0.00)