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The first major studio premiere after SAG stops striking will be a big deal and get lots of additional media coverage.....otherwise......
They are relatively cheap (vs high profile tv spots) and hit right when a film needs a boost of promotion in the home stretch to release. They also make talent feel good about working with the studio.
Is a giant premiere for the Marvels going to make a $10 million difference? Probably not, but it'll at least recoup the cost to host it.
ErikDavis: Even THE MARVELS OMGWTFLOLBBQ embargo doesn't drop until 11/7 9pm (premiere?), reviews 11/8 Oct 23, 16:12
Can't remember the last MCU film that had that close of an embargo drop (Endgame was close) {nm} Oct 23, 16:13
Pretty sure they were hoping to have this wrapped up, likely backfire {nm} Oct 24, 07:42
Rumor is Bob Iger was who reached out to SAG-AFTRA this past weekend. {nm} Oct 24, 08:33
to the rescue again, just like WGA {nm} Oct 24, 09:24
Is there objective evidence things like this make a real $ difference, or is it just a tradition people believe in? {nm} Oct 24, 09:46
pretty much everything since SAG walked (the week after Barbenheimer) has been consistently underperforming {nm} Oct 24, 10:22
The first major studio premiere after SAG stops striking will be a big deal and get lots of additional media coverage.....otherwise...... Oct 24, 10:45
If the strike breaks, not only will there be a premiere but Brie Larson will be on every single television talk show. {nm} Oct 24, 11:13