Market Announcement: AwardOptions for the Oscar nominees are now trading.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: It will dominate again



Two new wide releases will target the opposite sexes, but the blockbuster It [IT1] will easily repeat atop the weekend box office. Horror films are typically front-loaded, and an exisiting IP with a big fanbase looks to suffer the same fate. After its record-breaking opening, It could sink 58% in its second weekend to $51 million, which should be enough to cross $200 million after just 10 days.

Dylan O’Brien [DOBRI] stars as American Assassin [AMASN] based on the spy novel by Vince Flynn.  The actioner will attract primarily older men, since its R-rating limit the audience from crossing over like the PG-13 rated Bourne series. Targeting 3154 theaters, American Assassin may hit $15 million.

Paramount courts women with Mother! [MOTER] starring Jennifer Lawrence [JLAWR] and Michelle Pfeiffer [MPFEI]. Marketing for the R-rated thriller conveys an unconventional film, unlikely to appeal to the average moviegoer. Director Darren Aronofsky [DARON] is known for his arthouse sensibility rather than as a crowd-pleaser. Reviews have only reinforce the notion that the film will divide the audience. Playing in just 2368 theaters, Mother! could top out at $11 million.

With older women as its main audience, Home Again [HMAGN] should be able to hold 60% of its debut for a second weekend around $5 million.

That’s the whisper on the virtual trading floor.



Tag(s): IT1, DOBRI, AMASN, MOTER, JLAWR, MPFEI, DARON, HMAGN

View more Blog posts »



By Box Office Whisperer on Thursday, September 14, 2017 @ 03:30 PM        549 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Ismael's Ghosts (ISHMG) 99000 1.56 (+0.61)         Jumanji 2 (JUMN2) 100000 183.34 (+1.38)         Wrong Answer (WRANS) 100000 25.59 (+8.17)         White Fang (WFANG) 100000 9.42 (-1.69)         Second Act (2NDAC) 99999 16.08 (+1.39)         Daniel Radcliffe (DRADC) 20000 16.24 (+0.09)         Black Panther (BPNTH) 50000 446.43 (+7.95)         Batgirl (BATGR) 100000 36.05 (+0.07)         Second Act (2NDAC) 100000 16.08 (+1.39)         Game Night (GAMEN) 100000 45.75 (-0.32)         Game Night (GAMEN) 100000 45.75 (-0.32)         An Unquiet Life aka Roald Dahl b (UNQLF) 100000 6.74 (0.00)         White Fang (WFANG) 100000 9.42 (-1.69)         Wrong Answer (WRANS) 100000 25.59 (+8.17)         23 Jump Street (21JS3) 100000 16.31 (0.00)         White Fang (WFANG) 100000 9.42 (-1.69)         White Fang (WFANG) 100000 9.42 (-1.69)         It: Chapter Two (IT2) 100000 205.95 (+0.83)         Fifty Shades Freed (50SH3) 50000 97.10 (+0.53)         Pope Francis: A Man of His Word (POPEF) 100000 5.56 (+1.80)         Ma (MA) 1 18.00 (0.00)         Ma (MA) 100000 18.00 (0.00)         Ellen Page (EPAGE) 20000 37.25 (-0.08)         Gringo (AMEXP) 1 17.62 (-0.17)         How to Train Your Dragon 3 (HTYD3) 100000 86.42 (+0.70)         A Prayer Before Dawn (APBFD) 100000 0.94 (0.00)         Hellboy (HELB3) 100000 60.41 (+0.25)         Frozen 2 (FROZ2) 100000 201.14 (+0.37)         Frozen 2 (FROZ2) 100000 201.14 (+0.37)         Wrong Answer (WRANS) 100000 25.59 (+8.17)         Outside In (OTSDN) 100000 2.00 (0.00)         Second Act (2NDAC) 100000 16.08 (+1.39)         Bohemian Rhapsody (FREDI) 100000 24.11 (-0.07)         Second Act (2NDAC) 100000 16.08 (+1.39)         Tetris The Movie (TETRS) 100000 23.70 (+1.95)         Tetris The Movie (TETRS) 100000 23.70 (+1.95)         Tiger Zinda Hai (TGRZH) 2818 5.20 (+0.10)         Second Act (2NDAC) 100000 16.08 (+1.39)         The Mule (TMULE) 100000 19.78 (-0.23)         Second Act (2NDAC) 98000 16.08 (+1.39)         It: Chapter Two (IT2) 100 205.95 (+0.83)         Dragged Across Concrete (DRACR) 99334 11.55 (-0.87)         Kings (KINGS) 100000 2.35 (+0.67)         Every Day (EVRYD) 100000 15.56 (-0.36)         Every Day (EVRYD) 100000 15.56 (-0.36)         Papillon (PAPIL) 2161 5.50 (+0.72)         Wrong Answer (WRANS) 100000 25.59 (+8.17)         Pacific Rim: Uprising (PACR2) 100000 60.26 (-0.57)         Pacific Rim: Uprising (PACR2) 100000 60.26 (-0.57)         Tiger Zinda Hai (TGRZH) 100000 5.20 (+0.10)