SPIN FACTOR® - The HSX Blog



Whisper Numbers: It will dominate again



Two new wide releases will target the opposite sexes, but the blockbuster It [IT1] will easily repeat atop the weekend box office. Horror films are typically front-loaded, and an exisiting IP with a big fanbase looks to suffer the same fate. After its record-breaking opening, It could sink 58% in its second weekend to $51 million, which should be enough to cross $200 million after just 10 days.

Dylan O’Brien [DOBRI] stars as American Assassin [AMASN] based on the spy novel by Vince Flynn.  The actioner will attract primarily older men, since its R-rating limit the audience from crossing over like the PG-13 rated Bourne series. Targeting 3154 theaters, American Assassin may hit $15 million.

Paramount courts women with Mother! [MOTER] starring Jennifer Lawrence [JLAWR] and Michelle Pfeiffer [MPFEI]. Marketing for the R-rated thriller conveys an unconventional film, unlikely to appeal to the average moviegoer. Director Darren Aronofsky [DARON] is known for his arthouse sensibility rather than as a crowd-pleaser. Reviews have only reinforce the notion that the film will divide the audience. Playing in just 2368 theaters, Mother! could top out at $11 million.

With older women as its main audience, Home Again [HMAGN] should be able to hold 60% of its debut for a second weekend around $5 million.

That’s the whisper on the virtual trading floor.



Tag(s): IT1, DOBRI, AMASN, MOTER, JLAWR, MPFEI, DARON, HMAGN

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By Box Office Whisperer on Thursday, September 14, 2017 @ 03:30 PM        591 views


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Ellen Page (EPAGE) 20000 28.61 (-0.24)         Jumanji sequel (JUMN2) 10000 203.64 (+0.84)         Incredibles 2 (NCRD2) 2 321.03 (-0.26)         Our Name is Adam (NADAM) 90000 0.36 (-0.01)         Disney Studio Fund (DISNX) 2 119.86 (-0.12)         The Comic Fund (COMIC) 2 50.80 (-0.03)         The Crooked Man (CRKDM) 10000 24.97 (+3.13)         The Last Full Measure (LFMSR) 90000 0.36 (+0.01)         Strong Female Lead Fund (CHICK) 2 80.25 (-0.07)         Super Troopers 2 (STRO2) 100000 31.48 (-0.20)         Fantastic Beasts 3 (FBST3) 99999 134.96 (+1.29)         American Animals (AMANM) 2 2.31 (-0.01)         The Last Full Measure (LFMSR) 90000 0.36 (+0.01)         Mario Movie (MARIO) 30000 46.66 (+6.13)         Beirut (HWACT) 100000 6.29 (+0.08)         Rocketman (RCKTM) 90000 9.03 (-0.87)         Tag (TAG) 100000 39.16 (+0.23)         Life of the Party (LFOPT) 20 43.16 (-0.67)         Super Troopers 2 (STRO2) 6000 31.48 (-0.20)         The Leisure Seeker (LSEKR) 100000 3.13 (+0.04)         RBG (RBG) 25 1.94 (+0.06)         Tilda Swinton (TSWIN) 20000 65.96 (0.00)         Ruin (RUIN) 25000 28.78 (+2.83)         Kings (KINGS) 24999 0.59 (-0.06)         Smallfoot (SMLFT) 35000 63.05 (+0.52)         Disobedience (DSOBD) 25 1.59 (-0.04)         Ken Watanabe (KWATA) 20000 91.23 (-0.60)         Avengers: Infinity War (AVNG3) 3 577.82 (-2.31)         Against All Enemies (AGAEN) 100000 7.33 (-0.67)         Across The River And Into The Tr (ATRIT) 28 1.50 (-0.04)         Jon Hamm (JHAMM) 20000 55.68 (-0.13)         All Quiet on the Western Front (AQOWF) 20 1.06 (-0.02)         The Angry Birds Movie 2 (ANGR2) 43 53.48 (-2.35)         Black Widow (BWDOW) 100000 97.68 (+0.30)         Harley Quinn (GOTCS) 42909 55.71 (+0.14)         Against All Enemies (AGAEN) 150 7.33 (-0.67)         Emily Mortimer (EMORT) 20000 34.18 (-0.32)         Artemis Fowl (AFOWL) 99000 43.16 (+0.26)         Three Seconds (3SECS) 10 7.48 (+0.08)         Patton Oswalt (POSWA) 20000 18.70 (0.00)         Ellen Burstyn (EBURS) 20000 24.43 (-0.16)         Venom (VENM1) 100000 147.14 (+0.65)         The Cured (3WAVE) 9000 0.02 (-0.02)         Ocean's 8 (OCEN4) 100000 114.32 (+0.40)         On the Basis of Sex (OBSEX) 100000 4.54 (+0.72)         Untitled Hunter Scott Project (GSAIL) 90000 1.69 (-0.01)         Kin (KIN) 99999 22.40 (+0.60)         West Side Story (WSDST) 90122 41.43 (+1.11)         Mario Movie (MARIO) 40646 46.66 (+6.13)         Little Women (LITWM) 99990 11.50 (-0.15)