web content.
But is it too little too late for the increasingly struggling print media, which has yet to find a viable substitute for revenue losses caused by decreasing advertising and circulation?
The Times, which will cut off access for non-subscribers -- they're calling them "members" -- after 15 stories a month, joins a crowded field of companies who have adopted a similar strategy of "metering" use.
en Doctor, a prominent news industry analyst, told MarketWatch this week that he thought 20 percent of dailies would have paywalls by the end of the year.
Among those already in place: the New York Times, the Boston Globe, the Dallas Morning News and the Minneapolis Star-Tribune.
And Gannett, the nation's largest publisher, will roll paywalls over the next year at every publication but USA Today.
But even participating papers don't expect paywalls to return the print media to its Golden Age of huge profit margins or even to stem the staff cutbacks now so prevalent in the industry
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WRAP