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The Smurfs cartoon has been in regular rotation on Boomerang for awhile

Posted by: alfpaul on Jul 17, 23:59 in response to skamanfu's post Could Smurfs be the next Alvin and the Chipmunks? Seems...

whereas the only exposure kids had to Alvin and the Chipmunks on television before the movie was a couple of made for tv animated movies running on Disney's various channels.

Competition from Cars or HPOT probably won't be an issue that far out either.

Personally, I hate the marketing.

The 1st commercials came off to me like a bunch of in-jokes and some pseudo-adult humour using the term smurf. I kissed a Smurf and I liked it....ugh...smurf me up the smurf hole that was bad. I guess they were initially trying to appeal to us 30 year olds that may have watched the hannah-barbara blocks on NBC as kids and assumed little kids will watch anything aimed at them.

Despite my gripe with the early tv spots (last one I saw seemed aimed at kids) I don't see anything obvious why it couldn't be the next Alvin.

RS: [CAPAM] high 40s [FWBFT] low 20s   TheWeekendWarrior on Jul 17, 17:48

high 40s??? really??? {nm}   David_Francis on Jul 17, 17:56

Could Potter's dominance of all things cinema cause the tracking for Captain to be pushed lower than it should be? {nm}   David_Francis on Jul 17, 17:57

I asw the trailer for CAPAM, in front of TF3, and found it utterly uninteresting. {nm}   Facto on Jul 17, 18:01

i agree, looks rly bad and boring. {nm}   kalelanalang on Jul 17, 18:12

^ +1 but then I'm not much for superheroes. Prefer to watch ape revenge! :) {nm}   Jane_Citizen on Jul 17, 18:26

they should play moar trailers that make u feel sad for the ape (the reason he gets put in a cage) and less apes going wild in the city. {nm}   kalelanalang on Jul 17, 18:35

The trailer in Australia shows the reason he gets put into a cage, but the one on HSX doesn't seem to.   Jane_Citizen on Jul 17, 18:44

i disagree. looks like an excellent action packed film. marvel is on a roll afterall. {nm}   Nightfury82 on Jul 17, 19:43

I think it looks horrible. Chris Evans is terrible as well. What a horrible pick. {nm}   Juiced on Jul 18, 04:36

I'm surprised they have the Apes going higher than Captain and Cowboys. {nm}   Paul2k on Jul 17, 17:59

Hasn't predicted the Apes opening considerably stronger than CBALN for a long time.. ? {nm}   Facto on Jul 17, 18:02

Their long-term page currently guesses 33M for CBALN and 32M for RSAPE. {nm}   second gary on Jul 17, 18:13're right, up until this week, they did have the damn dirty apes far outpacing the Cowboys. I just think that recent trailers and   Paul2k on Jul 17, 18:17

But "comedy" isn't a genre in the same way that "superhero-with-cape, forgetting-the-warning-of-Edna-Mole" is a genre. So, ....   second gary on Jul 17, 18:40

Oops. How did this get here? {nm}   second gary on Jul 17, 18:41

completely agree. as long as they remain funny, people will go. laughs don't get tired like genre conventions can. {nm}   Jane_Citizen on Jul 17, 18:45

The trailer for Apes looks pretty great to me. {nm}   Jane_Citizen on Jul 17, 18:15

Planet of the Apes adjusts to a $95m OW. Nothing unreasonable about RS's number. {nm}   Rolling_Thunder on Jul 17, 19:08

does it come out on a holiday weekend? (Apes)   Jane_Citizen on Jul 17, 20:48

go RSAPE...and thanks for the numbers {nm}   lobogotti on Jul 17, 18:16

Im definitely more interested in RSAPE than the cowboys and aliens movie. {nm}   Dorfman on Jul 17, 18:27

yeah, I find myself wanting to see it (Apey) for the CGI....similar to Avatar. though I will see CBALN, just not really digging it. {nm}   lobogotti on Jul 17, 18:29

that number is bad for CHNUP imo. FWBFT of course is playing to a younger, hipper crowd, but still. {nm}   lobogotti on Jul 17, 18:27

My question is, is there such a thing as "comedy fatigue", where too much of a particular genre in too short a timespan lowers BO? {nm}   Paul2k on Jul 17, 18:33

if it is FWBFT, CHNUP and 30MOL will suffer (at least one). they all look equally decent....i think 30MOL looks better than the other two. {nm}   lobogotti on Jul 17, 18:36

No; see above. Audiences are pretty good at tuning in to the difference between generic features and derivative features. {nm}   second gary on Jul 17, 18:45

Interesting numbers for both Cap and FWBFT, but I want to see MTC before I say anymore. As for CHNUP I'm betting the low tracking numbers    wrongturn687 on Jul 17, 18:54

I'm a little surprised that CAPAM dropped from last week (high 50s), as I'd thought this phase of the ad-campaign was doing a good job.   second gary on Jul 17, 20:11

Or will the summer of comedies keep rolling with FWBFT, CSLOV, CHNUP etc...haven't the long-range estimators been low on all the comedies? {nm}   Paul2k on Jul 17, 18:35

normally, but i think MTC was very close on HRBOS, way off on BRDSM and a bit low on BDTCH {nm}   lobogotti on Jul 17, 18:38

Could Smurfs be the next Alvin and the Chipmunks? Seems like Smurfs have been around longer and have more awareness than the Munks.   skamanfu on Jul 17, 21:02

Chipmunks have been around since the late 50's {nm}   stevenj1127 on Jul 17, 21:23

Had no idea the Chipmunks had been around that long. {nm}   skamanfu on Jul 17, 22:22

They've both been around since the late 50's {nm}   owen111 on Jul 18, 08:15

Donnie Darko never pointed out the illogic of the chipmunks. So, no, the Smurfs could not be the next Alvin and the Chipmunks, despite...   second gary on Jul 17, 21:54

The Smurfs cartoon has been in regular rotation on Boomerang for awhile   alfpaul on Jul 17, 23:59

No one outside the US knows the chipmunks, the smurfs have a bigger international audience   petz on Jul 18, 01:20

If no one outside the US knows about the chipmunks than how come the squeakqual did 4m more international than domestic? {nm}   Dorfman on Jul 18, 06:05

And the first one did a respectible 144m international {nm}   Dorfman on Jul 18, 06:06

I meant prior to the films, it doesn't mean that they couldn't have been a success {nm}   petz on Jul 18, 06:56

n 3 grammys had a platinumPrior to the films back in the 50's and 50's they wo record. 4 gold records in the 80's. I'm sure they were known.   Dorfman on Jul 18, 07:54

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