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Here's my analysis of PLAYF...

Posted by: gardavou on Dec 05, 20:01

Only wide release this weekend, 2700 theater count, and a mild PG-13 rating... It certainly isnt tracking very high, but then again, it's been slow for the past couple of weeks and I feel the lack of new releases these past two weeks, particularly comedy wise, might benefit this rom-com more than anticipated... Because its the only new wide release for the second week in a row, because it has a broad audience, because its the only comedy out there and because I dont believe it can possibly do any worst than last week's r-rated "Killing them softly" with almost 300 screens more, I think this one could actually do decent business this weekend... Somewhere in the 8-10M range, in my humble opinion... what are your thoughts???

Here's my analysis of PLAYF... gardavou Dec 05, 20:01

I haven't looked at it seriously, but any time I think "This movie can't possibly open any lower", it does. {nm} Roger More Dec 05, 21:09

Look at RT. This film is way past DOA. {nm} thatpj Dec 05, 21:33

I agree with you. I'll be seeing this most likely this weekend as this is the only new movie opening. I'm looking at this opening 12-15M. {nm} He was looting me, ruining me! Dec 05, 21:45

Yeah, i would like to agree with you, but the film has to have audience appeal to put butts in those 2700 seats tatoufan Dec 05, 22:00

I doubt it will have trouble filling 2700 seats, lol. I think you meant 2700 theaters? {nm} He was looting me, ruining me! Dec 05, 22:18

Ha! Yeah, I meant 2700 theaters. {nm} tatoufan Dec 05, 22:24

Soccer, hunk with a Scottish accent, a hot car with some decent MILFs, and cute kid. It's a formula for success. I put it over $10M. IMHO. {nm} elchan Dec 06, 07:03

You've been a watching a little too much MLS. I say 5-6 tops. Go watch Cougar Town instead. Is that still even on? {nm} slappydavid Dec 06, 07:39

I didn't say I'd go see it. :-) {nm} elchan Dec 06, 10:43

Yes Courgar Town is still on. New episodes starting January. 8, 2013 on TBS. Thanks 'AMC First Look'. {nm} He was looting me, ruining me! Dec 06, 12:37

That hunk's last film only has a 6.9 mil, worldwide cume to date after 6 weeks into release and only had a 2.2 OW. tatoufan Dec 06, 07:50

You forgot the cute kid. That makes the movie. {nm} elchan Dec 06, 10:45

But the Hunk didn't have MILF, even I would... Wait a minute, what are we talking about? {nm} He was looting me, ruining me! Dec 06, 12:39

If it weren't for HSX, I wouldn't even know this movie exists - haven't seen a single ad for it {nm} ChrisEW Dec 06, 07:07

Obviously you don't watch Lifetime, or Daytime TV? Seen three ads just today during Good Morning America. {nm} He was looting me, ruining me! Dec 06, 12:40

Very good point.. I would add that because it's a chick flick, its also not gonna track very high because middle-aged women arent... gardavou Dec 06, 14:20





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