HOLLYWOOD STOCK EXCHANGE
THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
Looks like church groups in a faith-based campaign. (Passion of the Gridiron?)
"[Religion] definitely has a lot to do with its staying power,” said Jeff Bock, a box-office analyst at Exhibitor Relations. “It acted like one of those faith-based films that didn’t go down at the box office weekend to weekend. Eight weeks later, it’s still strong.”
One of Grace Hill’s most innovative techniques was to provide half a dozen clips from The Blind Side, along with “sermon outlines,” to 22,000 megachurches (most of which are equipped with huge screens, typically used to display lyrics to rock hymns). Pastors were encouraged to, while showing a movie clip to their congregation, apply a “biblical connection” and “life application” contained in the Grace Hill promotional materials."
-Via the Daily Beast
I think most traders had it slotted as an inspirational sports flick with moral ambitions, not as Passion of the Gridiron.
BOM - Alltime top 4TH weekends. Jan 10, 11:29
And Blind Side enters the charts in best 8th weekend! Jan 10, 12:06
I have to admit I never saw this one coming. Big surprise. {nm} Jan 10, 12:10
Me neither.. never imagined both Morgans and Nine would bomb so badly. {nm} Jan 10, 15:14
Yeah, you were blindsided - of course.. ;-) {nm} Jan 10, 17:08
It's been there since its fifth. Don't really understand its staying power - is it spillover from AVATR? Groups? {nm} Jan 10, 12:20
It had strong weekends even before Avatar so it's just a film that people have enjoyed and told their friends about. {nm} Jan 10, 12:22
Looks like church groups in a faith-based campaign. (Passion of the Gridiron?) Jan 10, 12:29
four-quadrant family-friendly football film {nm} Jan 10, 13:05
Will probably set the 5th weekend record too! {nm} Jan 10, 12:28
Avatar only has to drop less than 38% and it will beat Titanic for best 5th weekend {nm} Jan 10, 15:56