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Why is anyone trying to use previous December history for Star Wars 7 opening? That data is completely irrelevant

Posted by: nilephelan on Apr 21, 23:08 in response to RogerMore's post That's a $53K per theatre average. HOBT1 did $20,900,...

There has been absolutely nothing like this in December history and trying to compare it to historical data is a waste of time.  

If Disney can squeeze the real estate out, it will get the record.  Theaters already discussing staying open 24 hours a day the opening weekend to fit all the shows.  

Is Star7 $300 undervalued atm? tenchi7 Apr 21, 15:23

star7 is at ~350 {nm} Antibody Apr 21, 15:27

If the industry is looking at a 230-250M opening that means it's worth about 650. {nm} tenchi7 Apr 21, 15:29

Says who? Not the article you linked. {nm} Antibody Apr 21, 15:33

All projections credited to unnamed execs, insiders and analysts. Quite a poor excuse for an article. {nm} Initech Apr 21, 15:43

Still 4500 screens and one of the best trailers ever. {nm} tenchi7 Apr 21, 15:50

That's a $53K per theatre average. HOBT1 did $20,900, AVATR did $22,300, LRDR3 did $19,600. I expect STAR7 is going to be huge... RogerMore Apr 21, 16:10

(using the midpoint of the $230-$250M prediction above) {nm} RogerMore Apr 21, 16:11

Why is anyone trying to use previous December history for Star Wars 7 opening? That data is completely irrelevant nilephelan Apr 21, 23:08

Because you can't move Christmas, change shopping behavior, travel plans and predict winter storms. {nm} Antibody Apr 21, 23:59

Christmas is bigger than any film and the whole period is one big long weekend. You're just going to disregard histories clear evidence? {nm} Shrike Apr 22, 06:08

We are talking Dec. 17th-20th, not Christmas and this is an event film like no other. Name another true December event film. {nm} nilephelan Apr 22, 06:22

RogerMore just did. SW isn't any more "true". {nm} Antibody Apr 22, 08:09

Completely incorrect. Poll theater owners or people working in the industry if you think Star Wars isn't any different {nm} nilephelan Apr 22, 08:51

Your opinion. Why don't you show us the poll results. {nm} Antibody Apr 22, 09:35

Actually, it isn't an opinion. It is at least on an anecdotal scale a solid fact. Theater owners are viewing this as something.... nilephelan Apr 22, 09:42

We all know it's gonna set a new Dec record. Tell us something we dont'. {nm} Antibody Apr 22, 09:44

Because we are talking about the industry expectation of $230 million and rogermore, yourself and others... nilephelan Apr 22, 10:04

230 million is a completely made up number by tenchi7. {nm} Antibody Apr 22, 10:08

Well, the expectation is that it can at least break $200 million and $230 million is a reachable goal. {nm} nilephelan Apr 22, 10:19

I'm not saying it can't be done - but I need a better understanding of why those expectations exist than "Duh, it's Star Wars", before RogerMore Apr 22, 11:05

mabye! {nm} professor smartbrain Apr 21, 15:30

Criminally underpriced in my book, but it's still pretty far out. {nm} skunkrunner Apr 21, 15:36

and not a lot of people have 35million to tie up for 3/4 of a year...plenty of other opportunities to double your money in half that time {nm} Cj Apr 21, 15:39

The Largest Pre-Christmas Weekend Box Office (Total for all 78 Films) was 2007 - 160.45 MILL. RotoHockeyYTD2013MainPort Apr 21, 15:42

The largest Weekend Box Office ever was $270 million Dec. 25-27, 2009. Antibody Apr 21, 15:46

that's toast {nm} professor smartbrain Apr 21, 16:04

Last Starwars made 108 mil OW in 2005 dollars = 140 in today's dollars. That's about 378 mil with adjust multiple = underpriced {nm} Awards Fund Apr 21, 16:37

You get a faster return putting the money in AVNG2. {nm} Antibody Apr 21, 16:59

No contest. Just answering the question. {nm} Awards Fund Apr 21, 19:56

$30 underprice is a huge difference from his $300. {nm} Antibody Apr 22, 00:01

Avng2 is way underpriced also. Even if they sell the same exact amount of tickets that is still about 225 with 10% ticket inflation. {nm} tenchi7 Apr 21, 21:28

And STAR7 could have 1000 more theaters, so add 25% more to that OW. PLus the original actors will bring in fans that ignored the prequels {nm} JDolphin Apr 21, 22:13

8 months of irrational exuberance is going to get real old, oh wait it already is. The OW will be huge but why are people getting islander Apr 22, 06:43





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