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This is another one-survey bit of analysis from Variety (as usual)

Posted by: TheWeekendWarrior on Jan 06, 07:26

And yet...

"As it turns out, the COVID surge due to the omicron variant had only marginal impact on consumer willingness to return to cinemas over the December holiday period, per Morning Consult data. For the week of Dec. 30, comfort with going to movie theaters was 47% (unchanged from the week prior) after falling 4 percentage points from 51% on Dec. 19."

But then check out that sensationalist headline... 

Amid ‘Spider-Man: No Way Home’ Box-Office Boom, Most Americans Remain Wary of Going to Movie Theaters

This is like the way the news covers politics. Going from 51% to 47% which I guess is "most" if you feel that the 155,100,000 Americans who are NOT wary of going to movie theaters don't account for anything. Of course, Morning Consult must have polled every single American for their poll, right? Or maybe just a random smattering of people? (more likely) 

https://variety.com/2022/film/news/americans-wary-movie-theaters-covid-1235147969/





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