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THE ENTERTAINMENT MARKET
Apple basically gives away the service at $4.99/mo compared to NF/Disney/HBO and doesn't have library titles. what do they expect exactly?
they've done a pretty good job of expanding beyond Ted Lasso in the past year. Severance, For All Mankind, Bad Sisters etc. pound for pound probably have as good quality to total output ratio as anyone else. if you want it to be more than that, it's going to take an order of magnitude expense to expand the content base
DL: Chris Van Amburg (head of Film & TV marketing) out at Apple TV no word on replacement. Sep 07, 11:00
win the first streamer Best Picture before Netflix, on the street by Labor Day Sep 07, 11:04
I guess we'll see, if I had to guess they want someone with commercial hit marketing cred vs prestige/TV marketing cred. Sep 07, 11:17
and or this is fallout from LUCK failing to get traction {nm} Sep 07, 11:20
Apple basically gives away the service at $4.99/mo compared to NF/Disney/HBO and doesn't have library titles. what do they expect exactly? Sep 07, 11:34
They have that big first look deal with Skydance, and will (soon) have to start marketing more general audience feature films Sep 07, 11:41