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That's not exactly accurate. You're confusing what "Top two box" means (more info inside)
The "top two box" scores that you sometimes hear about are ratings, not recommendations. People are asked to rate the movie on a 5-point scale (Excellent, Very Good, Good, Fair, Poor). The "top two box" score is the combination of the Ex/VG scores--so that's what the "in the 80s" for Creed III refers to.
Separately, people are asked if they'd recommend the movie to friends/family/others. The scale is generally Yes, Definitely/Yes, Probably/No, Probably Not/No, Definitely Not. Typically, only the "Yes, Definitely" recommendation scores are reported to the studio/filmmakers.
Roughly speaking, the "Definitely" recommend scores are usually all of the "Excellent" ratings, plus half of the "Very Goods." It can vary from time to time depending on subject matter or genre of movie, but that's a general rule. What does that mean, practically speaking? It means that two movies that have similar "Top two box" scores can have different "Definitely" recommend scores, depending on the ratio of Ex to VG scores. So Movies A & B both score 85% "Top two boxes," but Movie A is 50% Ex, 35% VG, while Movie B is 35% Ex, 50% VG. You'd expect the "Definitely" recommend for Movie A to be around 67%, while for Movie B, you'd expect it to be around 60%.
Also, most screening surveys these days are done digitally (though the largest screening company is still split between doing them on cards and digital devices), so they ask a lot more than a dozen questions.
BSL AMA: CREED 3 is scoring in the high 80's (for test screenings), much better than THE FLASH Oct 18, 09:43
All the DC reporting by THR is true. Oct 18, 09:47
He's not confirming the news. "If a trade says something, it's 100% accurate." {nm} Oct 18, 09:49
What does that mean "scoring in the high 80s"? What was the "score" for the Flash? What is the source? ELI5 {nm} Oct 18, 09:54
The specific scores on THE FLASH, etc I think were posted at one point, I think it was low 80's after the most recent? Oct 18, 10:06
That's not exactly accurate. You're confusing what "Top two box" means (more info inside) Oct 18, 11:57
Correct. {nm} Oct 18, 12:16
13LIV received the best test scores in MGM history, and was dumped to streaming. Oct 18, 10:08
How did it scored so high? {nm} Oct 18, 10:20
Could have been harder to recruit and/or had to give a large incentive to those who did show up, plus... Oct 18, 12:07